Today’s Fashion Headlines: Friday, March 1, 2013

March 1, 2013 • Fashion Blog, Fashion News

dana-lorenz

Dana Lorenz Makes the Move to Fine Jewelry

Fenton and Fallon designer Dana Lorenz will unveil her first fine jewelry line today. The five piece line is a capsule collection created for Plukka.com. The collection features punk and classic elements (like spikes and pearls) that Lorenz’s contemporary lines have become known for. Using materials such as 18-karat yellow gold, sterling silver, labradorite, lapis lazuli and diamonds, the two bracelets, necklace, earrings and ring will range in price from $1,200 to $7,500. The Web site, which launched over one year ago, will price the pieces in line with the “made-to-order” category of its unique retail model (which also includes fixed-rate items and its patented reverse auction Plukka Value Proposition). The collection will be available at Plukka.com through the end of August.

Under Armour Takes On Gymnastics

Under Armour has officially made a deal with USA Gymnastics to provide performance apparel, footwear and accessories for USA Gymnastics’ athletes, coaches and staff through the 2020 Olympic Games. This is the activewear brand’s first sponsorship of a national governing body for a summer Olympic sport. Under the terms of the deal, Under Armour will be designated as the official performance apparel and footwear outfitter of the team and will provide athletes with competition, conditioning and training apparel, accessories and footwear, including competition leotards. The U.S. national team coaches, athletes and staff will also be outfitted in the brand at national training camps and national and international competitions. Under Armour will also collaborate with GK Elite Sportswear to create the U.S. national team competition apparel for men’s and women’s gymnastics, trampoline and tumbling. USA Gymnastics team members will first appear in Under Armour apparel at the AT&T American Cup on Saturday.

Gucci Launches Chime For Change Foundation

Gucci and TEDxWomen hosted a lunch salon during the annual TED Conference in Long Beach, CA, that served as the official kickoff for the company’s new Chime for Change foundation to further women’s education, health care and justice through social media platforms Facebook and Catapult.

The event was hosted by Pat Mitchell and Salma Hayek Pinault, a cofounder of Chime for Change along with Frida Giannini and Beyoncé Knowles. “Not to be disrespectful to my fellow actors, but so many are using their fame to bring ‘awareness.’ But it’s time to actually do something,” said Hayek Pinault to the room, which included Jada Pinkett Smith, Jodie Foster, Guy Oseary, producer Jesse Dylan, Desirée Rogers, Annie Philbin, One Kings Lane founder Ali Pincus, One Campaign founder Jamie Drummond and David Carey.

She also referred to Catapult and how it enables users to find charities and projects to donate their money and skills to, and the way Facebook enables people to start movements in the virtual world that can transform into tangible events. The campaign will utilize a film platform, executive produced by Hayek Pinault, which comprises 10 shorts, to set the narrative for its initiatives. Mariane Pearl will be managing editor of the campaign’s journalism platform, curating stories from around the world. There will be a major concert this summer, about which details are still under wraps.

– Selicia Walker

Photo & Source: WWD

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