Today’s Fashion Headlines: Monday, March 3, 2013

March 4, 2013 • Fashion Blog, Fashion News

Tamara Mellon

Tamara Mellon

Mellon’s New Fashion Project

After Tamara Mellon sold her Jimmy Choo empire for more than $800 million, she is now ready to announce new fashion venture, her own label. Mellon has been quietly working on her return to the fashion industry and the launch of her line, which will be called Tamara Mellon. Tory Burch and Tommy Hilfiger are both investors in Mellon’s new label. In a recent interview, Mellon said she was also working on a book.

After selling her business to Labelux in 2011, a source told the New York Post, “Tamara signed a non-compete with Jimmy Choo, which expired in February. She has since been fund-raising for her new business in both London and New York and has attracted a lot of investors. The plan is to open a number of upscale flagship stores in New York, Los Angeles, and London, with further plans to expand into Asia. There is also some talk of a move into lifestyle once things really take off,” the insider said.

Mellon founded her shoe empire with Choo, a Malaysian-born cobbler she met while working at UK Vogue. She told the New York Times she wanted to get out of Jimmy Choo while she was young enough to start a new business. “I’d rather take the risk and have a new challenge,” she said.

Yohji Yamamoto Fragrance to Relaunch

After six years, Yohji Yamamoto Parfums is coming back to life. Six of the designer’s former perfumes are set re-launch starting in June. The introduction will begin with scents including Yohji Yamamoto Homme, Yohji Essential, and Yohji Senses sold mainly in Europe and Asia. Two new Yamamoto fragrances, developed by Givaudan perfumer Olivier Pescheux, will be out by the end of this year.

BCBG Exploring Sale Options

Fashion house BCBG Max Azria is exploring a potential sale that could earn around $1 billion. The Los Angeles-based company, which owns BCBGeneration, Max Azria, and Herve Leger, is founded and run by fashion designer Max Azria.

Azria launched the brand in 1989, assigning it the acronym BCBG for the French phrase “bon chic, bon genre,” which means “good style, good attitude” or in English “be chic, be grand.” The company has been under financial pressure since the economic crisis.

-Claire Mykrantz

Source: New York Post, WWD, Reuters UK

Image: New York Post

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