H&M Launches Sustainable Party-Wear Line

March 20, 2013 • Fashion Blog, Retail Detail

H&M Conscious Exclusive

H&M continues to expand on their eco-friendly collection, Conscious, with their party-wear line, Conscious Exclusive. This collection mixes Hollywood glamour with sustainable materials. Conscious Exclusive, for both for men and women, utilizes materials like organic cotton, recycled polyester, recycled polyamide and TENCEL and will be available online and in 140 stores worldwide on April 4, 2013.

“I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” says Ann-Sofie Johansson, H&M’s Head of Design.

Conscious Exclusive brings spring to life with its rich detail and classic design. The collection features dramatic gowns and sharp, fitted tailoring for women as well as red carpet class and a touch of rock and roll for men. “The collection is completed with accessories, such as an embellished box clutch and elegant minimal heels with the tiniest of ankle straps. All are made from more sustainable materials.”

– Jamie Wilson

Source and Image: H&M



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