Today’s Fashion Headlines: Monday, March 25, 2013

March 25, 2013 • Fashion Blog, Fashion News

kering

PPR Changes Their Name to Kering

Luxury brand conglomerate PPR is changing its name to Kering, effective on June 18. The company will launch a print campaign and online commercials in the U.S., France, U.K., Italy, Japan, and China to announce the change. The conglomerate has been undergoing a transformation from a fashion and accessories group to include the luxury and sport-lifestyle segments as well. On Friday, CEO François-Henri Pinault unveiled Kering’s new logo, which is an owl with a heart-shaped face. The company’s new slogan is, “Empowering Imagination.”

“Fair, honest, positive and creative” are the four values the conveyed by the name, which also refers to the company’s commitments to sustainable development. PPR is the parent company for Gucci, Balenciaga, and Alexander McQueen and has 33,400 employees. It started edging out of retail in 2006.

Online Shopping Taxes

Brick-and-mortar retailers, who have pushed for internet sales tax fairness for over a decade, won a victory on Saturday. The Senate approved a nonbinding amendment that gives support to legislation that would enable states to collect sales taxes from out-of-state online sellers. The amendment was added to the Senate budget for 2014. This may be a victory for retailers, but it is a victory for us consumers?

YSL Launches Baby Doll Mascara

The latest addition to Yves Saint Laurent Beauté’s mascara collection is called Baby Doll. Available later this month, the mascara produces a false-lash effect has two patents, making it lengthening and curling. It combines a new generation of exclusive polymers, soft waxes, and a texturizing agent.

Baby Doll’s brush also has two patents. The wand alternates wide-spaced bristles with finer, more closely spaced bristles to define lashes and deposit color. The mascara “is very buildable, but in a very clean way” and comes in black, brown, blue, and violet. Model Cara Delevingne appears in the advertising campaign for Baby Doll wearing Saint Laurent.

ysl-babydoll

-Claire Mykrantz

Source & Images: WWD

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