Missoni Gives Web Site and Online Store a Make Over
Missoni is unveiling their revamped their web site and online store today. The new missoni.com will allow users to shop the women’s, men’s, children’s, and beachwear collections. The site will now also offer access to exclusive videos, backstage photos, social media content, and advertising campaign images. The site is available in six languages and will sell to 94 countries in Asia, Europe, and the U.S.
“Nowadays it’s fundamental to have an online store, available 24 hours a day all over the world,” noted Missoni creative director Angela Missoni. “In addition, I think that e-commerce should be integrated into the company’s Web site, in order to be not just a sales tool but also an instrument to communicate the brand’s fashion, style and philosophy.”
Yves Saint Laurent Expands in the UAE
Yves Saint Laurent has established a joint venture with Dubai-based Al Tayer Insignia, allowing it to enter the United Arab Emirates directly. The venture is headquartered in Dubai and has plans to open a flagship Abu Dhabi store at Sowwah Square later this year. Al Tayer Insignia operates more than 35 international luxury brands and 80 stores in Abu Dhabi. These stores include the largest Harvey Nichols outside the U.K. at the Mall of the Emirates in Dubai and Bloomingdale’s. Al Tayer also has operations in Saudi Arabia, Lebanon, Bahrain, and Qatar.
Paul Deneve, CEO of Yves Saint Laurent, said “now is the time” to enhance the company’s presence even more in the Middle East, “in order to offer our customers a renewed experience with the Saint Laurent brand.”
Victoria’s Secret Stirs Up Controversy… Again
This time, the controversy has to do with “Bright Young Things,” a spring break-themed line for Pink, a brand targeting 15- to 22-year-olds. Suggestive sayings on the front and back of thongs and bikinis such as “Call Me,” “Wild,” and “Feeling Lucky” are the culprits for the displeasure from critics. Parents believe Victoria’s Secret is targeting young teens and tweens are they are not having it.
In less than a year, the retailer has offended Asians with its “Sexy Little Geisha” outfit in September and Native American groups with a costume on model Karlie Kloss in the Victoria’s Secret Fashion Show in November. The lingerie giant denies it is marketing its Pink products to young girls.
– Claire Mykrantz
Source & Image: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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