Talk about anticipation! For a full week editors were teased with hints of what was to come. Every day we were delivered another piece of the puzzle until Friday when the fragrance arrived. Well, I can now attest Jimmy Choo FLASH was worth the build-up!
The story behind this new ultra-modern white floral was developed by Jimmy Choo Creative Director Sandra Choi who had a distinct vision for the fragrance. She wanted it to evoke those heartbeat moments every woman feels while getting ready to go out for an evening of unadulterated fun. The anticipation. The excitement. According to Choi, “FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes. Its character, which is both heady and effervescent, captures this perfectly.”
FLASH is about the thrill of the red carpet, the fun of the nightclub, the glamour of dressing up. It captures a moment of sheer hedonism where adrenalin and confidence collide. Encased in a crystal faceted bottle, reminiscent of a paparazzi flash bulb, FLASH is for the glamorous, urban woman. At once provocative and a little bit naughty, she challenges convention; she’s a risk taker, charming, audacious and magnetic.
The fragrance opens with pink pepper, tangerine and strawberry, for a fresh, sparkling introduction. As the top notes evaporate, heart notes of strong, exotic white flowers, with a tuberose signature enriched with notes of jasmine and white lily, reveal a heady, sexy character. A base of white, powdery woods gives a lasting impression that is light and sensual.
Top Notes: Pink Pepper, Strawberry
Heart Notes: Tuberose, Jasmine, White Lily
Base Notes: Heliotrope, White Woods
I have never smelled nor worn a fragrance quite like this one before, but I have been wearing it every day since Friday and adore it! As the day and evening wear on the fragrance actually smells better and better.
Jimmy Choo FLASH is available now exclusively at Nordstrom.
Jimmy Choo FLASH Eau de Parfum, $75 for 2 fl. oz.
Jimmy Choo FLASH Eau de Parfum, $98 for 3.3 fl. oz.
– Lauren Dimet Waters
Sample received for review, but opinions are my own.See the Top Ten Summer 2016 Trends for Women Over 40