Every once in awhile in New York, an opportunity comes along that makes you feel truly glad to be a part of this city. Early last Friday morning, such an occasion arose as we were invited to a luxe, spacious loft in Tribeca for a special breakfast with Patrick Robinson. The CFDA member, Armani apprentice and former head designer for GAP invited us for a up close and personal look at his brand new exciting endeavor, PASKHO. PASKHO, which means “passion” in ancient Greek, is a luxury lounge and active wear clothing line that reflects Robinson’s approach to design and lifestyle alike. Simple, comfortable and endlessly chic, the clothes will amplify a new mood of soulfulness, filtered through their provocative and minimalist aesthetic.
The debut features season-less items such as a classic bomber jacket and fluid combat pants for women, and a futuristic tailored knit trouser and precise tees for men, retailing for $45 to $300 a piece. We were lucky enough to be able to see the actual process of the collection in Robinson’s staggering number of sketches he brought, each one tailored to a represent a unique PASKHO look. “I can’t stop,” Robinson said on his creative process. ” Once I start drawing and visualizing in my head how I want the pieces to come together, it’s almost impossible to turn it off.” He compared his unending visual process to our literary one and it seemed pretty easy to understand.
Robinson told us that in March, the brand made its official debut on Kickstarter.com, a funding platform for creative projects and businesses. While Robinson has surpassed his Kickstarter goal of $50K, people can still back him until the campaign ends on April 12th at 10am EST. Kickstarter offers an array of incentives for backing PASKHO include clothing items from the collection, virtual styling session, dinner with Patrick and more – all of which are outlined on the right side of the screen.
Robinson’s goal with PASKHO is to connect with customers directly, encouraging feedback and participation at every turn. He envisions design as collaboration where consumers have the final say in what is actually produced by inviting customers to vote on new products. From seeing both the conception of the sketches and final product of the edgy and elegant pieces, we’re excited for the world to get to know, and even participate in, Robinson’s newest endeavor. Stay in the know on all things PASKHO by connecting on Facebook, Twitter,Pinterest, Instagram and YouTube and stay tuned for the launch of E-commerce, currently set to go live on PASKHO.com by the end of this month.
Photos: PASKHO, Second City StyleSee the Top Ten Summer 2016 Trends for Women Over 40