Kiehl’s Takes The Stress Out of Skin
With its new Skin Rescuer Stress-Minimizing Daily Hydrator, Kiehl’s Since 1851 is looking to change the way internal stress manifests on the skin. “This is a game-changer,” said Chris Salgardo, president of Kiehl’s USA. “Stress affects every area of the body, including skin. In the short term, it can cause inflammation in skin, with redness, blotchiness and breakouts. In the long term, it weakens the skin barrier and leads to premature aging. It can also exacerbate conditions like eczema, psoriasis, rosacea and chronic dry skin. This product is intended to deal with all of these issues.” This is accomplished in three steps. First, a cocktail of chamomile extract, glycerin and shea butter treat, calm and hydrate the skin. Next, rose gallica extract limits the release of stress signals to the skin. “This then breaks the stress cycle, which minimizes the inflammatory response,” he explained. Finally, the skin’s barriers are protected from future reactions with mannose, a monosaccharide; squalene, derived from olives, and a proprietary ceramide blend. “Mannose is the magic bullet — it repairs from the inside out,” said Salgardo. “Then, squalene works from the outside in to reinforce the skin’s barrier strength.”
The brand worked with Columbia University scientists to formulate the product. “Through the autonomic nervous system, stress can affect all organs in the body, and the skin is no exception,” said Dr. Adam Geyer, a consulting dermatologist for Kiehl’s product development. “The skin is our body’s largest organ and where the first signs of stress begin to appear regardless of age.” For that reason, said Salgardo, the company is not targeting a specific age group with Skin Rescuer.
Skin Rescuer will retail for $40 and will be sold in about 300 specialty stores in the U.S., as well as at 50 freestanding Kiehl’s stores and on kiehls.com. While national advertising is not planned, the product will be promoted with animated store windows featuring a life preserver with the bottle as well as direct-mail pieces.
CFDA Launches Sustainability Committee
Just in time for Earth Day on Monday, the Council of Fashion Designers of America has launched a sustainability committee chaired by Scott Mackinlay Hahn of Rogan/Loomstate and Melissa Joy Manning. It aims to inspire members to work in more eco-friendly ways via educational seminars and other programs. “I hope that we can encourage designers to embrace our mission,” said Manning. “Every step forward we make together will ensure proactive, collective change.”
On Monday, cfda.com’s homepage will be devoted to the initiative, with tips on environmentally conscious business practices from Manning, Victoria Bartlett and Pamela Love, the three winners of the 2012 CFDA/Lexus Eco-Fashion Challenge. Amber Valletta will host a Google+ Hangout with Manning and Hahn Wednesday to talk about the environmentally safe ways to run businesses. “If we design sustainable products that have high quality and aesthetic value, we will foster healthy and responsible consumption,” Hahn said.
In addition, the CFDA is launching an Instagram call-to-action by asking users to upload photos related to sustainability with the #CFDAEarthDay hashtag.
Carrera Launches Capsule Collection for Jimmy Choo
Eyewear brand Carrera has inked a deal with Jimmy Choo for the design, production and distribution of the Carrera by Jimmy Choo capsule collection of sunglasses.
“The aspirational nature of all Jimmy Choo products confirms its position as one of the leading luxury accessory brands in the world. It embodies the essential elements that women aspire to: empowered glamour which is a bit rebellious,” said Roberto Vedovotto, chief executive officer of the Safilo Group, which acquired the Carrera brand in 1996.
The Safilo Group, which owns 30 subsidiaries worldwide, produces and distributes in-house brands Safilo, Carrera, Polaroid, Smith Optics and Oxydo, as well as numerous licensed fashion brands, such as Alexander McQueen, Bottega Veneta, Dior and Max Mara, in addition to Jimmy Choo.
– Selicia A. Walker
Source: Women’s Wear DailySee the Top Ten Summer 2016 Trends for Women Over 40