New York Events. Dr. Macrene’s 37 Actives Cleansing Treatment Launch.

April 24, 2013 • Beauty, Events, Fashion Blog

Dr._Alexiades

Last week, we were treated to the debut of an incredibly special, and highly anticipated, product — Manhattan dermatologist Dr. Macrene’s 37 Actives Cleansing Treatment. Following the cult success of her Extreme Actives High Performance Anti-Aging Cream, which counts models Lily Kwong and Annelise Peterson among it’s loyal fan base, Dr. Macrene pushed the envelope in anti-aging skincare further with the development of this new cleanser. Specially formulated as a high performance cleanser, each little frosted glass bottle is a powerhouse packed with — you guessed it — the original 37 Actives PLUS and additional 12 to protect and treat the skin. They include:

  • Three types of Vitamin 8 to maintain skin barrier, boost ceramides and fatty acids, reduce the appearance of acne anf help regulate moisture
  • Glycerin, to restore suppleness to the skin
  • Organic Green Tea, Pomegranate and Olive Leaf for their unparalleled antioxidant properties
  • Organic Aloe, Spearmint, and Peppermint to reduce dullness and blemishes, provide salicylic acid to unclog pores and yield mucopolysaccharides with healing benefits
  • Plantavin, a plant-derived active that locks in hydration for a full 72 hours

DMA_cleanser_order

Yup, all that just by cleansing your skin with this one of a kind, specially derived formula.  We had a chance to catch up with Dr. Macrene at the 37 Actives Cleansing Treatment launch at the Space NK Apothecary in Soho last week.

When asked how the idea for the cleanser was conceived, she said, “Well once I had finalized my dream cream with Extreme Actives, and the added the additional actives from the original 37 to 50, at the end of the say I still needed to wash my face! And I was really unhappy for the cleansers that were available because so many of them have parabens, which are like toxic preservatives and there were really none in my opinion in terms of what they offered in helping to protect and treat the skin. So, I decided to make my own and create that ideal cleanser that I had already been envisioning, which was a cleanser that was 100% plant-derived with active ingredients that were cleanser appropriate. I wanted something that would take off my makeup, something that was both creamy and had a light foam, and something that doesn’t dry out your face. I have a lot of experience in using cleansers for therapeutic advantage, especially when dealing with prescription anti-acne formulas, so I chose 12 actives for the cleanser that were anti-acne and anti-rosacea so we would get the effectiveness and the plus of controlling acne and at the same time, to provide a lot of antioxidants to protect the skin, and finally, to hydrate.  I’m really into simplicity so I wanted one product to be able to do it all.”

Truly, this cleanser is that miracle all-in-one cleanser we’ve only dreamt about till now so don’t wait to try the experience for yourself. The 37 Actives Cleansing Treatment is the newest addition to the Dr. Macrene product range of skincare solutions packed with rich nutrients and essential vitamins. The Macrene product line is available at Space NK, and Neiman Marcus.

-Alia Rajput

Photo Source: dmacrene.com

See the Top Ten Summer 2016 Trends for Women Over 40

Tags: , , , , , , , ,

Leave a Reply