Fall 2013 footwear, apparel and accessories will be coming to Target courtesy of Phillip Lim. Today, Target announced that the designer would be creating a fall 2013 men’s and women’s collection for the retailer. 3.1 Phillip Lim for Target will range from $20 to $300 and will encompass more than 100 products that are expected to hit retail on Sept. 15.
“[Lim] is a designer we’ve had our eye on for years,” Trish Adams, Target’s SVP of merchandising said in a statement.
Like many of Target’s collaborations, their goal is to “democratize” design, bringing affordable clothing and items to their customers. Having a designer like Phillip Lim on board with their mission would allow them to create trendy options for their millions of customers.
“One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire — one that is cool and chic, but still very accessible,” Lim said.
– Jamie Wilson
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