It’s Here! Kiehl’s Skin Tone Correcting & Beautifying BB Cream

May 15, 2013 • Beauty, Fashion Blog

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I’ve been waiting and waiting and it’s finally here! Yes, that’s right. Kiehl’s Skin Tone Correcting & Beautifying BB Cream with SPF50 is now available. Yes, every skincare and makeup company has a BB cream now (and I have tried most), but I just knew Kiehl’s would make a winner, and they didn’t let us down.

One major concern for many women is skin tone correction. With this in mind, Kiehl’s formulation is a true BB cream, one that conceals imperfections while providing continuous treatment that helps reduce skin discoloration. With 71% of customers expressing concern with uneven skin tone and lack of clarity; and, nearly 29% citing dark spots as a concern, Kiehl’s chemists saw an opportunity to effectively treat the skin of its customers by offering skin tone correction using high potency Vitamin C. Kiehl’s Skin Tone Correcting & Beautifying BB Cream offers lightweight, yet buildable coverage, developed with amino acid-coated natural mineral pigments. It conceals imperfections while working to correct skin discolorations and features additional benefits including reducing the appearance of pores and fine lines while providing all-day hydration and broad-spectrum SPF 50 protection.

“Typically you don’t see a BB formula with this high percentage of skincare ingredients. Traditionally, the primary focus of BBs has been coverage. As skincare experts, we wanted our BB formulation to offer equal parts skin tone correction and coverage; and, we couldn’t forget protection (from UV rays). But this wasn’t easy,” explained Chris Salgardo, President, Kiehl’s USA. “To address skin tone correction, we knew Vitamin C was an efficient ingredient but it’s difficult to mix pigments with Vitamin C and even more difficult when adding a high SPF sunscreen. Pigments and sunscreens tend to formulate well with oils only; Vitamin C is a water-soluble molecule – which would tend to separate when combined with these ingredients. It was challenging, but we were determined to make this BB a truly beneficial skincare product, not just another BB.”

Apply just once and you will find Kiehl’s Skin Tone Correcting & Beautifying BB Cream;
• Instantly conceals flaws and blemishes while providing a natural, nude finish
• Leaves skin looking naturally luminous
• Provides a poreless finish
• Conceals fine lines and wrinkles
• Has a lightweight feel and texture on skin
• Does not feel greasy on skin
• Does not look “cakey” and provides buildable coverage
• Skin appears more youthful
• It wears and hydrates all day (8 hours)
• Maintains even skin tone throughout the day
• Color stays true all day

Use for as little as 4 weeks and you may just find an improvement in skin brightness, smoothness, imperfections, appearance and hydration. Available in 4 shades, this BB cream is fragrance and paraben-free, non-comedogenic and dermatologist and allergy tested. Oh and an SPF of 50 is one of the highest skin protections of BB creams on the market today. Win-win.

Kiehl’s Skin Tone Correcting & Beautifying BB Cream, $37

 

– Lauren Dimet Waters

Sample provided for review, but opinions are my own.

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