Actress Nicole Kidman is the face of the Jimmy Choo AW13 campaign. This marks a new creative direction for Jimmy Choo advertising and it is the first campaign for Sandra Choi as Creative Director for the company.
Shot last month by photographer Mikael Jansson, the campaign has a cinematic feel. Kidman exudes power and seduction and embodies the Jimmy Choo woman. The ads will premiere in August fashion magazines globally.
“I’m such a great admirer and feel enormously honoured to be working with Nicole Kidman,” said Creative Director Sandra Choi. “Nicole is one of the finest actresses in the world, who I knew could convey the empowered glamour of the brand. But she is also so nuanced and refined; she brings an attitude of defiance, strength, sensuality and elegance.”
“I’ve always loved fashion, and often use it as a way to get into character,” added Nicole Kidman “There is a lot of complexity, mystery and femininity to the Jimmy Choo woman.” Kidman will next star in the Grace Kelly biopic, Grace of Monaco.
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