Nigel Barker To Launch Cosmetics Lines
Photographer and reality TV star Nigel Barker, along with his makeup artist wife of 14 years, Cristen, will launch two comprehensive beauty lines, Beauty Equation and BE Cosmetics into prestige and mass distribution, respectively. Designed to make women look “camera ready”, the higher-end line, Beauty Equation, which is planned for department stores and mid-tier retailers, consists of preparatory and protective skin-care products and color cosmetics.
Beauty Equation, which targets women between 21 and 54, will offer no less than 80 products and a variety of curated kits. The lineup will include cleansers, tonic mists, moisturizer, and serums, formulated with a blend of botanical extracts and vitamins. Prices range from $25 for a tonic mist to $49 for a serum.
As for color, the lineup will include individual products like eye shadows, lip glosses and kits, preliminarily priced between $59.50 and $85.61, to produce looks that range from natural to red carpet. Also being offered are skin-perfecting Complexion Kits in three shades, to create a canvas for makeup application. “It’s about giving women the tools that makeup artists are using now on set and backstage,” said Cristen Barker, adding that pricing is slated to range from $15 for a makeup brush to $55 for a full-face palette.
The Barkers are also setting their sights on the mass, drug and specialty channel with a second line, called BE Cosmetics, which will target a younger demographic, women between 15 and 25. This range will include a line of skin care, priced from $8 for a cleanser to $18 for a night cream, as well as cosmetics in various iterations. For its part, the fragrance-free BE Cosmetics skin-care range is meant to gently clean and protect the skin with hypoallergenic and antibacterial ingredients. “It’s about creating a healthy environment for younger skin,” said Cristen Barker. “It is something we wanted to offer to the mass consumer.”
Among the BE Cosmetics color products planned are lip, eye, full face and highlighter palettes and a variety of artist tools, including brush cleaner and color-coded mesh cosmetics bags. Items will range in price from $4 for an eyeliner to $14 for an eye-shadow quad. Both lines are due out in 2014.
Rooney Mara Featured In New Calvin Klein Fragrance Ad
Calvin Klein’s Downtown, will be on counters in July in selected global markets and hits U.S. counters in September. Downtown is aimed at women 25 to 35. “This group of consumers lives by its own rules,” said Catherine Walsh, senior vice president, American Fragrances for Coty Prestige. “We’ve put together a superaspirational scent. Globally, consumers see downtown as a place they want to be. They identify it with youthfulness, edginess and cool.”
The floral woody juice fragrance has top notes of Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum; a heart of pink peppercorn, violet leaf and gardenia petals, and a drydown of Texan cedarwood, incense, vetiver and velvet musks.
Actress Rooney Mara has been tapped as the face of the campaign, which includes TV spots directed by David Fincher and print ads shot by Jean-Baptiste Mondino. The concept is a young woman living in her own world, breaking away from the “expected.”
Cate Blanchett As New Face Of Armani
The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani, who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of the designer.
The Australian actress has been confirmed as the new face of Giorgio Armani Parfums, a division of L’Oréal Luxe. Blanchett, will be the face of an advertising campaign for a new eau de parfum called “Sí” that will hit shelves at the end of the summer.
Kérastase Launching Line Of Skincare Inspired Styling Products
L’Oréal-owned hair care brand Kérastase is taking on styling with Couture Styling, an 11-piece range inspired by skin-care formulas and textures. For the launch, Kérastase will also introduce its first consumer ads, starring Kate Moss, set to debut in August. This was Moss’ first time doing a hairstyling campaign.
The collection, which is housed in bold purple and teal color-coded packaging, is comprised of two sublines, Construct and Finish. Formulas feature skin-care ingredients like collagen and micronized polymers said to provide lightweight hold, while textures also took a cross-category cue from anti-agers like eye contour gels and skin serums.
Products in the Construct line include beach spray, Spray à Porter, Lift Vertige, a root lifter, Forme Fatale, a blow dry gel, hair-thickening Mousse Bouffante and Boucles d’Art, a curl shaper. The Finish range includes Touche Finale, a shine serum, Short Mania, a semi-matte sculpting paste, Gloss Appeal, a shine spray, Laque Dentelle and Laque Couture, hairsprays with flexible and medium hold, respectively and a dry shampoo called Powder Bluff. All products are priced between $35 and $36.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Cate Blanchett confirmed as the face of new Armani fragrance, Kerastase launches first line of styling products inspired by skincare, Nigel Barker creates cosmetics lines, Rooney Mara featured in Calvin Klein Downtown fragrance campaign