Karl Lagerfeld’s Retail Expansion
In the latest expansion vector for his signature brand, the designer is set to open at least five stores in Germany and several in China. The Lagerfeld business has the potential to grow to 100 locations worldwide within three or four years.
In Germany, the company will step into an edgy but burgeoning Berlin neighborhood first, opening a 1,100-square-foot unit in July on Neue Schönhauser Strasse, a stone’s throw from the denim superstore 14 oz. The location is a listed 19th-century building where novelist Theodor Fontane once lived, and will preserve some original features as a foil to more futuristic elements, such as video walls and iPad stations. The 1,940-square-foot Munich unit, slated for a September debut, will be in a more “international, premium” location on Maffeistrasse near the fashion stores Lodenfrey and Theresa.
France, where Lagerfeld spends most of his time as the longtime couturier at Chanel, is another major European economy considered a priority for further retail openings. Next up is a 700-square-foot, two-level unit slated to open on June 7 at 25 Rue Vieille du Temple in the Marais district. As reported, the company should end 2013 with up to 10 Karl Lagerfeld boutiques in Europe, with London near the top of its list of priority cities.
Pikolinos Sets Up Pop-Up Shop in NYC
Designed by Brooklyn-based firm Merry & Valenzuela, the Pikolinos pop-up features eco-friendly wood and sustainable materials. The main floor of the meatpacking district shop will house footwear from the Maasai collection as well as bags. These styles are hand-crafted by women from the African Maasai tribe. The lower level features the Maasai Lab, a multimedia experience highlighting Maasai culture represented through sound, textiles and objects. The Pikolinos store will be closing on July 7.
Macy’s Herald Square Renovation Hits Beauty Department
As phase 2 of the $400 million Macy’s Herald Square flagship go underway, the mezzanine and second floor are next to be updated. This will included the men’s wear, beauty, and accessories departments. The plan calls for linking the 34th and 35th Street sides of the Broadway building for the first time in the store’s history. A new visitor’s center will be installed on the mezzanine, and the historic Memorial Door entrance on 34th Street will be restored and reopened as an entrance. This phase of the four-phase plan is expected to be completed by the holiday season.
Macy’s said the reconfigured floor plan will make “navigating between buildings easier, and establish a new foundation for department upgrades and vendor shop introductions.”
Among the departments that will be affected are cosmetics and fragrances — including the addition of an Impulse Beauty shop — fashion jewelry, designer handbags and accessories in the Broadway building. The Seventh Avenue building will see renovations to fine and fashion watches on the main floor, along with men’s dress furnishings, men’s fragrances and skin care. Men’s traditional and collection sportswear on the second floor will also be getting a facelift, and the Seventh Avenue and 34th Street entrances will be restored as well.
The women’s cosmetics and fragrances area will be redesigned with four new curved staircases and the addition of two escalators leading shoppers to a newly expanded mezzanine level. New prestige brands will be introduced and the Impulse Beauty concept will be expanded to include blow-drys and other “beauty experiences,” the company said. Women’s fragrances will relocate to the 35th Street side of the Broadway building and will add a Fragrance Bar. Video screens will serve as a backdrop for fragrance and cosmetics launches.
When completed, the four-year project at the 111-year-old Herald Square store will add 100,000 square feet of selling space to bring the total to 1.2 million square feet. The entire project is slated to be completed by fall 2015. The store is believed to have annual sales of $850 million.
– Selicia A. Walker
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Tags: Karl Lagerfeld to open more boutiques, Karl Lagerfeldâ€™s retail expansion, Macyâ€™s Herald Square flagship completion date, Macyâ€™s Herald Square flagship enters second phase of renovations, Pikolinos opens NYC pop-up shop