Fendi to Open in Brazil
The Roman fashion house, prized for its sables and inlaid minks, is to open a flagship on Wednesday in São Paulo’s Cidade Jardim, its first unit in South America’s largest country, Brazil. The 3,800-square-foot unit will showcase Fendi’s complete women’s offering in a boutique design echoing its Rome palazzo with Navona travertine walls and lava stone floors. One wall of the store exalts its Selleria leather goods, with their hand-stitched details. The shopping complex is open seven days a week until 10 p.m. People in Brazil love Fendi, whether it’s their handbags or fur coats, they love everything about the brand. “There’s a growing appreciation for luxury there,” said chief executive officer Pietro Beccari, noting that Fendi welcomes many Brazilian clients at its boutique in Miami — and increasingly in Paris and Rome, too.
Dress Your Guests Site Launches
Founded by Elyse Newhouse and Kate Brennan, this website is like nothing before! The site helps with choosing the perfect outfit for an event which includes fashion advice for weddings, proms, private parties or just a night on the town. A host registers his or her event online, customizes an invitation to include proper attire and sends it to guests. Once they register, guests can interact with other registered guests or online stylists to ask for pointers about the dress code and potential outfits for the occasion. Founders said they have each been on both sides of the what-are-you-wearing conundrum, as guests as well as hostesses. They started their company to make it easy for guests to share fashion advice and to give the invited a chance to connect a bit before the occasion.
Surprise, Surprise! Jos. A. Banks To Purchase Lucky Brands?
Well this is a total head-scratcher. Men’s wear retailer Jos. A. Banks has emerged as a surprise bidder in the auction for Fifth & Pacific Cos. Inc.’s Lucky Brand division. According to WWD, Fifth & Pacific is focusing all of its efforts on it’s growing Kate Spade unit and wants to raise capitol by selling off both Lucky and Juicy Couture.
It may not make sense to us, but Bank has money to spend, no long-term debt and an itch to expand.
Marlies Korijn Launches VIPE Activewear
VIPE which is known as VIP Exercise — is a brand created in the Netherlands that will be sold exclusively in the U.S. by sales representatives nationwide. It is projected to generate first-year wholesale sales of $1 million, according to Korijn. Marlies Korijn is a former field hockey star in her Netherlands. She always had a dream to start her own activewear line which would be comfortable and functional. Having earned a B.A. in marketing and communications, she studied exercise science to fully understand the core issues of comfort and mobility while working out in active apparel. VIPE has fewer cuts and styles, and gives a look of fashion in colors you don’t typically see in activewear. The collection has strategically-cut silhouettes that move and stretch with the body in a proprietary “VIPE-vibrant” fabric that wicks away moisture, and treatments such as a reflective silver logo print. A pocket at the middle of the back of tops was designed to safe-keep cards and cash. The brand was launched in 2011.
It’s happening. According to WWD, Gucci, which has had a licensing contract with Procter & Gamble Co.’s Prestige division since 2006, is developing a makeup line expected to be available in 2014! This would be Gucci’s first foray into makeup, although it already has several blockbuster fragrances under the P&G umbrella, including Gucci Première.
The Ultimate Revenge?
Fans of the hit TV show “Revenge” rejoice. You will soon be able to dress like Emily Thorne or Victoria Grayson. ABC Studios has joined forces with the Matchbook Co., (which represents the show’s three-time Emmy nominated costume designer Jill Ohanneson), to create apparel and accessories inspired by the drama. With more than 10 million viewers tuning in each week, “Revenge” would appear to have a built-in fan base.
The aim is to introduce a capsule dress collection for holiday with one major retailer. Plus-size apparel, shoes, lingerie and men’s wear are also being considered.
– Mehar Singh
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