Hugo Boss Aims To Appeal To A Younger Crowd

June 11, 2013 • Designers, Fashion Blog, Fashion News


Yesterday it was announced that celebrated designer Jason Wu would be the new artistic director of Hugo BossBoss womenswear. He will play a big role in revamping the brand and will freshen up the looks.

“When a young designer comes in to take the reins at an older brand, it can help give the brand a fresh new look,” said Jordan Phillips, author of “The Lure of Luxe,” New York. “The appointment of Jason Wu will bring a much-needed injection of youthfulness to the Hugo Boss brand.”

Wu will be working at the Hugo Boss headquarters in Metzinger, Germany. The brand will also open a new studio for him in New York City.

-Claire Mykrantz

Source & Image: LuxuryDaily

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