Just a few short days after confirming a beauty licensing contract with Stella McCartney, P&G Prestige has inked a deal to develop men’s and women’s fragrances for Alexander McQueen. This is the perfect time for the brand’s foray into fragrance, as McQueen retail stores have dramatically increased over the last decade and brand awareness is high. Designer Sarah Burton is reportedly very excited and has been waiting for a fragrance licensing contract for a long time. There is no launch date for the fragrances yet.
– Claire Mykrantz
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