Macy’s Herald Square Makes Big Changes to the Beauty Department
Macy’s Herald Square, is in the early stages of transforming its beauty department with the aim of turning it into one of the most potent selling floors in the world. Macy’s Chief Merchandising Officer Jeff Gennette says, “Herald Square is going to be America’s beauty flagship.” The men’s and fragrance departments are the vanguard of what will be an enlarged 27,000-square-foot beauty department spanning the cavernous area between the two main escalator banks of the main floor. The new floor will be 4,500 square feet larger than its predecessor, a 17 percent increase. The last time the beauty department was completely redone in one massive project was during the halcyon days of the late Seventies and early Eighties.
Skin-care lines SKII, Kiehl’s and La Mer will enter Herald Square for the first time, as will the Laura Mercier, Dolce & Gabbana and Michael Kors color lines. Fragrances will gain Hermès, Jo Malone and Tom Ford men’s and women’s Signature, to name a few. Within Impulse Beauty, Macy’s is adding Tarte and a Blow Bar.
The entire beauty floor will not be done until Nov. 1, but a revamped women’s fragrance department that runs along the 35th Street wall opened June 18 and a men’s department and a series of shops on the 34th Street side are due to open Saturday.
Moncler Moves Children’s Line Production In-house
Production and distribution of Moncler’s children’s line, Moncler Enfant, will be in-house starting with the spring 2014 season, which will be shown at the Pitti Bimbo kids’ fair in Florence at the Cavaniglia Pavilion through Saturday. This marks the end of the Italian brand’s five-year joint venture with children’s wear manufacturer Altana SpA. Development plans for Moncler Enfant include the extension of the line to infants from one to 14 months and expanding the offering for babies and toddlers in general.
Altana is based in Treviso, Italy, and produces children’s wear for Moschino, Dondup and Pinko, among others.
Net-a-porter Postpones Launch of Print Publication
Those counting the days until the launch of Net-a-porter’s new, as-yet-unnamed glossy print title will just have to wait a little longer. According to an internal company statement, the launch, set for the fall, has been delayed until early 2014. September, however, will see the launch of yet another Net-a-porter project, a previously undisclosed mobile brand platform, one that was originally slated to launch next year. “Due to the fact that we want to be first to market with our new mobile proposition, this will now launch earlier than planned,” the statement said.
As reported, the print title is likely to come out four to six times a year, and be sold by subscription and on newsstands. It will showcase fashion “in context” alongside stories on art, culture, and politics, Net-a-porter has said. Customers will also be able to shop the new, 300-page glossy magazine via an app planted inside the print magazine.
Earlier this year, Net-a-porter launched a free, weekly online magazine called The Edit, which is available from the company’s web site, and allows readers to buy directly from the pages.
Conair to Release New Curl Tool
Conair’s newest hair tool, which the company calls a “curl machine,” is designed to deliver a head full of uniform curls with ease. Available in both consumer and professional iterations, the items — Curl Secret from Infiniti Pro by Conair and MiraCurl from Nano Titanium by Babyliss Pro, respectively — feature a proprietary brushless motor technology, which draws hair into a heating chamber. There hair is given a surrounding blast of heat, without the possibility of snagging.
MiraCurl, $249.99, began shipping to salons and professional outlets earlier this month. The $99.99 Curl Secret, which is slated to hit stores in mid-August, will launch to more than 10,000 U.S. doors, first in Ulta, then to additional retailers including Target, CVS, Kohl’s, Macy’s, Duane Reade, Best Buy and Bed Bath & Beyond. The tool will also be sold in global markets, including the U.K., France, Belgium, Germany, Austria, Spain and Russia. Industry sources estimate Curl Secret could generate more than $30 million at retail in the first year in the U.S.
According to brand executives, another benefit of the appliance is that the method of curling hair is designed to be easier on the strand than other irons because it doesn’t stress the scalp or the damaged hair ends.
Curl Secret features a 30-second heat-up, two temperature settings and three timer settings for waves, curls or ringlets, and a tourmaline ceramic technology for shine and flyaway control. The professional version is slightly larger in size, offers a directional curl control and heats up to higher temperatures. Both products feature safety mechanisms designed to stop the device and release hair if they detect if there is any tangle or if too much hair is pulled into the chamber. Additionally, if the heat is left on, the product automatically cools down after 20 minutes, then shuts down after one hour.
To generate awareness for Curl Secret, Conair will air a 30-minute infomercial in late July, offering the product at a debut price of $149.99. When the tool launches two months later, it will retail for $99.99. Curl Secret will also be shown on July 18, during HSN’s Thursday-night beauty event called Beauty Report.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40