Levi’s Launches Revel Line
Levi’s new line of jeans for women focuses on body-shaping. The Revel line will be available for purchase next month and features Revel’s patent-pending “liquid-shaping technology.” The jeans promise to give the wearer’s body a shapelier, leaner form and combines the idea of Spanx and denim.
Revel jeans will be available in skinny and straight styles in a range of indigo and black washes. Prices will range from $98 to $128. The jeans will debut on levi.com on Aug. 4 and will be available at Levi’s stores worldwide.
Avon Jewelry Business to be Sold at a Big Loss
The struggling beauty company announced it would sell its struggling jewelry business for $85 million in cash. Avon will sell their Silpada jewelry company back to the founders of the business, who made the purchase through the company Rhinestone. There’s a possibility that Avon could receive an additional $15 million if the Silpada business meets earnings goals over the next two years. Avon is bracing itself for an $80 million pretax loss from the sale in the second quarter, and plans to use the funds to repay debts.
Target Founder Douglas Dayton Dies At 88
Douglas Dayton, who led the transformation of a family department store into retailing giant Target Corp., has died at the age of 88. Survived by his wife, Wendy Dayton, she said he died Friday after a long battle with cancer and resided in Wayzata, west of Minneapolis.
Douglas James Dayton was the youngest of George Nelson Dayton’s five sons who took over the family’s downtown Minneapolis department store from their father in 1948. Douglas Dayton started working in the family business after serving in an Army infantry division in Europe during World War II, where he was injured and received a Purple Heart. Having worked as a store manager, Dayton sensed the threat posed by discount retailers such as Kmart. In 1960, he became the first president of Target, and within two years, the company had opened four Target stores in the Twin Cities suburbs. Target released a statement Sunday from current President and CEO Gregg Steinhafel praising integral Dayton’s role in the company’s origins.
Julianne Moore to Front Reed Krakoff for Fall
Julianne Moore will be the face of the Reed Krakoff fall campaign. Krakoff recently shot the ads on Fifth Avenue in New York City. The designer thinks very highly of Moore, telling WWD, “I have admired Julianne’s extraordinary talent and unique style for many years and have been fortunate enough to get to know her on both a professional and personal level.” He also mentioned that the actress embodies many of his brand’s values, “the combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery.” The fall campaign will debut in September lifestyle and fashion magazine issues.
– Claire Mykrantz
Source: WWD, WSJ, Washington Post
Image: WWDSee the Top Ten Summer 2016 Trends for Women Over 40