Today’s Fashion Headlines: Friday, July 19, 2013

July 19, 2013 • Fashion Blog, Fashion News

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Melrose Place Welcomes Bottega Veneta

Bottega Veneta celebrated the opening of its Melrose Place concept store in Los Angeles Wednesday night with a cocktail party hosted by Architectural Digest’s Margaret Russell. The 2,727-square-foot store, the first of its kind for the house, is a curated gallerylike concept featuring a concise collection of home, men’s and women’s leather goods, ready-to-wear, shoes, jewelry, gifts and fragrance. The ivy-covered facade of the building remains the same while the interior, designed by Bottega’s creative director Tomas Maier, features all white materials such as frosted glass, transparent resin embedded with mesh, painted steel, lacquered wood and high-pile felt.

Electric Unveils Debut Watch Line

Electric will introduce 42 skus at prices ranging from around $225 to $1,040 said Anthony Cazottes, general manager EMEA at the San Clemente, Calif.-based sunglass and snow-goggle specialist The quartz timepieces, which were designed in-house, range from a classic field watch with a Nato canvas strap to a diving style in bi-colored stainless steel. The watches will be launched in 100 points of sale in Europe that already carry Electric eyewear In December the company unveiled a new logo as part of its restructuring under parent company Kering, owner of Volcom Inc., which acquired Electric in 2008. The changes are meant to underpin Electric’s position as the action sports accessories pillar in PPR’s sport and lifestyle division.

Niquea.D Opens First NYC Location

A 1,000-square-foot store will open in the fall at 1335 Third Avenue, between 76th Street and 77th Street, the first Niquea.D store in New York and the second freestanding unit in the U.S. The first opened in the winter in Danville, Calif., outside San Francisco. Developed in 2011 by Papyrus chief executive officer Dominique Schurman, Niquea.D (pronounced Nickie-Dee), was initially incubated in 25 Papyrus stores, then expanded to 50. It was presented as a store-within-a-store at the test locations. Along with the Upper East Side boutique, a 2,500-square-foot combination Niquea.D/Papyrus store will open in the fall at 678 Hudson Street between 13th and 14th Streets. The concepts will be divided by a wall and will share an entry foyer, so customers choose which store they want to visit.

Prices for jewelry, usually 14-karat gold plated with Swarovski Elements, range from $25 to $375. In addition to jewelry, Niquea.D offers women’s fashion, handbags, accessories such as scarves and hats, fragrances and candles, a broad bath and body collection and home decor items. New to the mix is Sweet Treats, a collection of homemade macaroons and nostalgic candies.

– Selicia A. Walker

Source: WWD

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