One hair care product is enlisting the help of a true Hollywood diva – Marilyn Monroe.
The hair brand, Sexy Hair, is using Marilyn Monroe for their next campaign called “Styles Change. Sexy is Forever.” The campaign, which is a multimillion-dollar, multiyear deal that will launch in October online and across outlets, will plaster the late movie star on Sexy Hair products, like Big Sexy Hair Spray & Play and Style Sexy Hair Spray Clay.
“By joining forces with Marilyn and using her image for our upcoming marketing campaign we hope to strengthen the sex appeal and allure of the Sexy Hair brand,” said Karl Heinz Pitsch, president and ceo of Sexy Hair.
In addition to Monroe’s image, her name and well-known quotes will also be used, which Sexy Hair licensed from Authentic Brands Group, owners of all the rights to the Estate of Marilyn Monroe.
“One of Marilyn’s most famous quotes [is] ‘In Hollywood a girl’s virtue is much less important than her hairdo,’” said Heinz Pitsch.
– Najja Parker
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40