Oscar de la Renta’s Fall Campaign Debuts on Instagram
Followers of OscarPRGirl on Instagram got the first look at Oscar de la Renta’s fall campaign. The images were released weeks before the September issues of fashion magazines, where they would ordinarily debut. The brand’s Instagram account, run by senior vice president of global communications Erika Bearman, has more than 175,000 followers. The full-size ad campaign images will be promoted on the brand’s other social media pages as well. A presale function on oscardelarenta.com will launch so users can shop the ad campaign.
The fall campaign was shot by Norman Jean Roy and was styled by Alex White. Featuring models Kate Bogucharskaia, Patricija Motiejunaite, and Iris Van Berne, it also showcases the brand’s lower-priced costume jewelry collection.
Tom Ford to Release New Scent
Tom Ford is celebrating the opening of his first British store with a new fragrance. Named Private Blend London, the fragrance will be exclusive to the new London store for the first six months. It aims to capture the city’s spirit and culture.
Top notes include black pepper, saffron, cardamom, coriander seed, cumin oil, and coffee oil. The heart of the scent features geranium, jasmine, incense, and cistus oil, while the base notes consist of oud, musk, birch tar oil, cedarwood, and torchwood. The 8,000-square-foot store, which is now open, is located on Sloane Street in Knightsbridge.
New York Fashion Week at Hudson Yards?
Hudson Yards is pushing to be the new home for NYFW. Diane von Furstenberg, Steven Kolb, and the Council of Fashion Designers of America are already supporting the case. “In all likelihood, fashion week will come to Hudson Yards. It needs a permanent home,” said Jay Cross, president of Hudson Yards.
Steven Kolb, who is the CEO of the CFDA, has said that Hudson Yards is the “potential home for fashion week.” He has met with Mayor Bloomberg, who is also supportive of relocating fashion week. The space will also include a 750,000-square-foot retail center that will house both luxury brands and fast-fashion retailers.
– Claire Mykrantz
Source: WWD & NY Daily News
Image: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Iris Van Berne, Kate Bogucharskaia, New York Fashion Week Hudson Yards, Norman Jean Roy, Oscar de la Renta Fall Campaign, OscarPRGirl, OscarPRGirl Instagram, Patricija Motiejunaite, Tom Ford Private Blend London