Sephora VIB Rouge: Sephora’s New Beauty Insider Program Specifically For Those With A SERIOUS Beauty Habit

July 31, 2013 • Beauty, Fashion Blog



Sephora has great news for those of us with a major beauty product obsession. Due to customer demand a brand new membership level has been added to their Sephora Beauty Insider Rewards Program. Set to launch August 12, VIB ROUGE will enable those who spend at least $1,000 annually (and really, how hard is that?) to experience more beauty rewards, more first pass access and more exclusive experiences. The chic red VIB ROUGE card will open the door to private, limited-list events with brand founders and celebrities, advance access to new products, free shipping on and unlimited complimentary services at the SEPHORA Beauty Studio and your own beauty concierge hotline. In addition, they have an exclusive lipstick by BITE Beauty only available to VIB Rouge members.


“We are excited to announce the relaunch of Sephora’s loyalty rewards program, BEAUTY INSIDER,” said Sephora Chief Marketing and Digital Officer, Julie Bornstein. “The program’s revamp gives clients more of everything they love: deluxe samples, first-to-buy access and intimate experiences with top beauty influencers.”

In celebration, from August 12-18th Basic Beauty Insiders will earn double points for purchases. VIBs will earn triple points for purchases fand VIB ROUGE members will earn quadruple points  for purchases! Transfer your newly acquired points to friends and family for access to rewards that money alone can’t buy, like a chance to score a special $5K or $10K once in a lifetime reward, such as a trip for two to Paris with Make Up For Ever or the Marc Jacobs Beauty Collection tucked into a Marc Jacobs handbag. Visit for more information.

Shhh, we were told there will be a special weekend offer for VIB ROUGE members only but it is a surprise. We have no idea what it is either, but we are dying to find out!

For more information, visit: or the new Sephora To Go App.

-Annette Akers

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