Tommy Hilfiger Makes Big Moves
The past week has been full of bold fashion week moves. Last week, Michael Kors decided to show both his men’s and women’s collections in July and now Tommy Hilfiger has cancelled his men’s show and moved his women’s show.
The designer, who typically shows his women’s runway collection during the Sunday time slot at 8 p.m., is moving to Monday, Sept. 9 at 11 a.m., following Carolina Herrera’s fashion show. He plans to show his women’s collection at Pier 94 on 12th Avenue and 55th Street, several blocks from Lincoln Center.
Hilfiger will take over the time slot from Belstaff, which has shown on Monday at 11 a.m. for the past two seasons. Hilfiger is an investor in Belstaff and a friend of its chief executive officer, Harry Slatkin. Belstaff plans to have a presentation and cocktail party on Sunday, Sept. 8 from 7 p.m. to 9 p.m. at the Four Seasons Restaurant, said a Belstaff spokeswoman.
Rather than a runway show, Hilfiger plans to focus its efforts to reach the men’s consumer via its seasonal marketing programs. The programs engage directly with the consumer and are aimed to bring the brand to life through both digital experiences and physical installations. These have included Icon Collection, a collection of 25 American classics inspired by Hilfiger’s favorite style icons of all time; Prep House, an environment that embodied the “preppy roots” of the Hilfiger brand; Millennium Promise, a digital program that encouraged consumers to engage with the brand around its global philanthropy program, and Surf Shack, which was Hilfiger’s take on surf-prep.
Deborah Lippmann Launches In Sephora Doors This Fall
Deborah Lippmann is spearheading her entry into Sephora doors this September with an exclusive collection of nail polishes for the retailer. Lippmann’s products, which include nail polishes and treatment items, will go into Sephora’s full U.S. and Canadian distribution, as well as sephora.com.
The four exclusive nail polishes for Sephora are 99 Luftballons, a sparkle-heavy fuchsia; Chasing Pavements, a soft cream gray; She-Bop, a flirty pink cream, and Lilac Wine, a lilac cream. They will launch on sephora.com in August and then move into brick-and-mortar stores in September. The cream shades will retail for $17 each, while 99 Luftballons will sell for $19.
The Deborah Lippmann collection will be announced to Sephora fans and followers via e-mail, social channels, Beauty Insider as well as a featured sephora.com dedicated brand page. To celebrate the launch, Deborah will host a live chat on Sephora Beauty Talk for clients and her fans. In select Sephora stores at our Nail Studio play stations, clients will be able to watch a video and create their own Deborah Lippmann look.
Benefit Cosmetics Goes Back To Its Roots
The LVMH Moët Hennessy Louis Vuitton-owned brand on Thursday opened a 1,300-square-foot boutique at 262 Sutter Street in downtown San Francisco, some 25 years since the last time it opened a store in the West Coast city and 37 years since Benefit founders Jean and Jane Ford set up shop at The Face Place in San Francisco’s Mission District. It joins two venerable stores in San Francisco, on Fillmore Street in Pacific Heights and on Chestnut Street in the Marina.
The design of the San Francisco store will be familiar to regular Benefit customers. It is awash in the brand’s signature yellow and pink, it has padded stools for customers to sit on during makeup applications or brow services, and tables at its center and shelves along the walls are filled with cosmetics. There are a few special touches, though, such as chandeliers and upgraded tester units inspired by vintage jewelry boxes.
Trina Turk Unveils New Retail Boutique Concept
Trina Turk has big plans to expand her retail empire, beginning with a new store concept unveiled Monday in her boutique in Atlanta’s Phipps Plaza.
The 2,100-square-foot space,designed by MR Architecture + Decor, is inspired by the midcentury architecture of Richard Neutra and Donald Wexler crossed with the California modern aesthetic. Blurring the lines between indoor and outdoor living, the store features contrasting textures such as concrete block walls, silk tussah wall coverings, a woven brass canopy and herringbone-pattern brick flooring. The ivory and taupe palette and gold accents are meant to provide a clean showcase for Turk’s colorful patterned sportswear.
Additional openings this year include Manhattan Beach, Calif., and the company’s first outlet, located at Fashion Outlets of Chicago. Scottsdale Fashion Square, Arizona; Houston Galleria, and The Marketplace at the Woodlands outside of Houston are set for next year. The company is also looking at moving its Los Angeles store from Third Street to The Grove next year.
American Apparel Purchases New York Specialty Retailer Oak
On the heels of refinancing its debt load in April, American Apparel Inc. has made a small purchase for itself: the New York specialty retailer Oak, WWD has learned.
Oak operates two trendy multibrand stores and an e-commerce site and wholesales its own branded men’s and women’s collections.
“I’m excited by this because I saw an opportunity to build Oak without a lot of extra costs. They can leverage our manufacturing capabilities, our POS [point-of-sale] and RFID [radio frequency identification] systems, our warehousing and our freight and distribution,” said Dov Charney, chairman and chief executive officer of American Apparel. “The Oak aesthetic is a very different look and feel than American Apparel, and it’s noncompetitive in price.”
This is the first acquisition of an independent retailer by Los Angeles-based American Apparel. Oak will operate as a separate division within the company. Oak founders Louis Terline and Jeff Madalena will remain at the creative and operational helm of Oak. “This is their division. They are being empowered to grow their business,” said Charney, adding the duo will also provide advice on American Apparel product.
– Selicia A. Walker
Source: Women’s Wear DailySee the Top Ten Summer 2016 Trends for Women Over 40