Nine West Teams Up With InStyle

August 9, 2013 • Blahnik Tonic, Fashion Blog

Richard Dickson, The Jones Group president, and Ariel Foxman, InStyle editor

Richard Dickson, The Jones Group president, and Ariel Foxman, InStyle editor

Shoe lovers will have plenty to choose from this fall including exclusive footwear from a partnership between Nine West and InStyle magazine. This is the first time the acclaimed shoe brand, owned by The Jones Group Inc., has collaborated with a magazine and InStyle is the perfect fit.

“Out of all of them [magazines] that would have been possible, InStyle certainly was the best magazine we could have ever hoped to do it with — particularly because their reach, their skill set, their understanding of the consumer and their point of view fits in particularly well with Nine West’s positioning,” said Richard Dickson, The Jones Group’s president.

The shoe collection, which will range from $79 – $149, will be available Aug. 16, and the magazine will devote a 12-page editorial booklet in its September issue.

-Najja Parker

Source & Photo: WWD

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