Got Something To Hide? JoeyBra Sports Edition

August 14, 2013 • Fashion Blog, Under-Pinnings


Let’s say you’re going out and you don’t feel like carrying a bag, clutch, cross-body or even a wallet. Where are you going to stash your stuff? Rather than sticking your phone, ID and keys in your back pocket, how about in your bra (and we don’t mean between your boobs either)? Unfortunately, the idea is not new and someone beat us to it. As college juniors in 2012 Mariah Gentry and Kyle Bartlow came up with the idea for the JoeyBra Fashion – the first sexy and comfortable bra with a pocket large enough to hold the essentials.

Now they have just released a JoeyBra Sports version as well as a website The line offers two fashion bra colors, black and snow leopard and two sports bra colors, black/black and pink/black. Making its initial debut, the JoeyBra Sport follows in the footsteps of its sister bra, the JoeyBra Fashion. The sports bra will be offered in sizes XS – XXL.

“We’re thrilled to bring back the JoeyBra Fashion and introduce the JoeyBra Sport to our loyal fans and followers,” said co-founder Mariah Gentry, about the new launch and the e-commerce site.

Shop JoeyBra here.

– Lauren Dimet Waters

Sample provided for review.

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