Danny Seo Launches Eco-Friendly Fragrance

August 22, 2013 • Beauty, Fashion Blog

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Danny Seo, known for his green products, is dipping back into the beauty industry with a new fragrance.

After the eco-friendly guru took a break from the fashion world in 2011 when he closed his organic beauty business, WholeEarth, he presented Danny Seo Reserve on HSN yesterday. The line of perfumes, which retail at $69, pulls scents from Haitian, Tahitian and Grasse plants.

“From our standpoint, our customers love new products with great stories and great storytellers and that’s what Danny Seo is about,” said Erica Evans, vice president of merchandising for HSN’s beauty division. Seo has more up his sleeve and is preparing for the future. In 2014, he will launch Australian Reserve and in 2015 he will put out a “Jurassic Park” scent, based on extinct flowers.

The latest collection is being sold exclusively on HSN for the first two months and is moving on to sephora.com and dannyseoreserve.com afterwards.

-Najja Parker

Source & Photo: WWD

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