Today’s Fashion Headlines: Friday, August 23, 2013

August 23, 2013 • Fashion Blog, Fashion News

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Burton Opens Two Stores in San Francisco Bay Area

A 1,500-square-foot store, at 1630 Haight Street in the Haight-Ashbury district, will pay tribute to snowboarding’s history and Burton’s Vermont roots while also drawing inspiration from Haight-Ashbury’s colorful heritage. Limited-edition products, artist collaborations and one-of-a-kind items will be stocked. The store will be located in the home of SFO Snowboarding, which approached Burton about leasing the space so it could focus on its skate brand, FTC Skateboarding.

At 2,300 square feet, the Berkeley flagship at 1840 Fourth Street will stock a wider selection of Burton year-round products. The two new Bay Area locations will bring Burton’s worldwide store count to eight.

David’s Bridal Heads Abroad

The 10,000-square-foot store will open at Westfield Stratford City, in east London, on Oct. 3. The town houses mostly appointment only bridal salons with small selections. David’s, a vertically integrated business with a broad price range, is transporting its business model of buy-now, one-stop-shopping for the bride and her party, with shoes, jewelry and other accessories. Similar to the U.S., David’s will stock a variety of sizes so that customers can try on dresses that fit them, rather than struggle with samples.

Like the chain’s 300-plus units in the U.S. and Canada, the London store will invite customers either to drop in or to make an appointment. There will also be an on-site alterations service.

Boots Launches Serums to Target More Mature Skin

Next month, Boots will introduce two serums for women 45 and older, No7 Lift & Luminate Day Serum and No7 Lift & Luminate Night Serum, designed to tighten and brighten aging skin. The items, which were in development for six years, are said to deliver three benefits: reduce lines and wrinkles, firm skin and lighten pigmentation.

 

– Selicia A. Walker

Source: WWD

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