Badgley Mischka Opening First NYC Store
After almost 25 years in business and years of scouting the perfect location, designers Mark Badgley and James Mischka are finally ready to open their first New York store. Opening today, the location is at 24 East 64th Street in a 3,500-square-foot town house. The elegant three-floor space houses ready-to-wear, couture, bridal, costume jewelry, fine jewelry, sunglasses, shoes, and handbags. The designers are using apartment above the store for VIP fittings.
Opening Ceremony Plans for First Fashion Week
Opening Ceremony is getting ready for their first fashion week runway show (not related to Chloë Sevigny for Opening Ceremony shows). During the week of New York Fashion Week the brand is setting up a pop-up market at Pier 57 on Hudson River Park. The pop-up will be called Opening Ceremony BTW (by the water) and will include DKNY for Opening Ceremony and Rihanna for River Island. There will also be food vendors including Asia Dog, Café Habana, Spur Tree and Dominique Ansel Bakery. Nail artist Naomi Yasuda will also be at the Estée Lauder pop-up salon hosted by Opening Ceremony.
Rent the Runway to Partner With L’Oréal Paris
Rent the Runway is collaborating with L’Oréal Paris on a marketing initiative. It will kick off this fall on 200 college campuses across the US with Rent the Runway’s collegiate brand ambassadors. Both companies will be marketed through social media and fun events where students can pick out dresses and makeup. L’Oréal and Rent the Runway will also be recruiting for internships at the campuses.
– Claire Mykrantz
Source: WWD & WSJ
Image: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: Badgley Mischka NY, DKNY for Opening Ceremony, Mark Badgley and James Mischka store, Naomi Yasuda, Opening Ceremony BTW, Opening Ceremony Fall 2013 Collection, Opening Ceremony Fashion week, Opening Ceremony NYFW, Rent the Runway L'OrÃ©al Paris, Rihanna for River Island.