Topshop store in Nordstrom
Nordstrom Steps Up Rollout of Topshop
Nordstrom Inc. is ready to blow out its Topshop partnership and it could prove to be the model for other brand deals.
Originally, Nordstrom was discreet, cautiously taking the trendy Topshop and Topman to smaller markets amid concerns it would be out of sync with the understated Nordstrom ambience. But in an exclusive interview last week, Pete Nordstrom, president of merchandising, discussed the partnership in depth for the first time since the deal was unveiled in Kuly 2012, and disclosed that the Seattle-based upscale department store will be showcasing Topshop and Topman in more of its larger, urban locations.
Bloomingdale’s Launching British Promotion
The summer sun bore down on the streets of Spitalfields, East London, and the fish and chips were lukewarm. It wasn’t exactly a typical June day in Britain but it could not have been a better one for Bloomingdale’s. As part of “Brit Style,” a storewide celebration of British fashion, tradition and popular culture, a creative team from Bloomingdale’s swept across the U.K. for an action-packed summer week to shoot the Best of Men’s and Young Men’s trend catalogues for fall.“We were researching the trends for fall ’13, and a lot were inspired by Britain, there were tartans, plaids and tweeds. London Fashion Week is getting bigger, there are new designers coming up, and it’s The Beatles’ 50th anniversary. It was the perfect time to call out British fashion,” said Kevin Harter, vice president of fashion direction for men and home.“This is one of the most special catalogues we have ever done.”
Oscar de la Renta Editing List of NYFW Invitees
Oscar de la Renta has had his fill of the mega audience approach to showing, cramming in “huge crowds of people with no direct connection to the clothes.”De la Renta wants those attendees with a legitimate professional purpose to be able to see his clothes up close.De la Renta focused on the comfort of his professional audience as the reason for downsizing.The only solution: De la Renta will slash away at his list of invitees — by numbers that grew hyperbolically in a three-minute conversation.“When you do megashows, it loses the reason of why we’re showing,” he said, adding that anyone who’s interested can “see the show on the Internet 20 minutes later. It’s important for [certain industry professionals] to look at the clothes and see them. They shouldn’t have to go through 30,000 people, and 10,000 who are trying to take pictures of all of those people who are totally unrelated to the clothes.”
Lakme Fashion Week Under Way in India
Lakmé Fashion Week kicked off in earnest Friday at the Grand Hyatt Hotel here with a greater emphasis on design and craft. A single show on Thursday night by Manish Malhotra, who is famous for his designs for Bollywood actors, set the tone of festive wear.
“The response we got from the last event has been so overwhelming. Our feedback was to reduce the drama and increase the fashion, and that’s just what we’re doing this time. The shows such as Rahul Mishra, Ranna Gill and Sabyasachi are testament to that. I’m very happy with the lineup,” said Saket Dhankar, head of fashion at IMG-Reliance. He said the event would have a strong emphasis on designers who want to showcase their collections in the display areas rather than only on the runway.
Source and Photo- WWDSee the Top Ten Summer 2016 Trends for Women Over 40