Kids To Star In New Karen Walker Campaign
Karen Walker is bringing in a fresh set of faces to model her second summer collection of eyewear – kids aged between three and five. This is a far cry from Walker’s ad campaign for her first summer collection, which featured women between 65 and 92 as models. “The campaign is about optimism and playfulness,” Walker told WWD. “The idea was always for [the collections] to be presented as bookends. The first campaign, that Ari [Seth Cohen] shot in New York, was based on eternal optimism — the bookend to that brings in the kids’ open-eyed, playful point of view.” The collection features Walker’s playful, exaggerated shapes and retails from $330 to $350. It will launch Sept. 5 on karenwalkereyewear.com and at retailers worldwide.
New Rebecca Taylor Collection Launches
Rebecca Taylor has recently launched a new Special Event collection that will be sold in Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Shopbop, and Taylor’s eight U.S. stores. The collection consists of 12 pieces that combines femininity with modern punk details. Priced from $495 to $1,600, the collection includes cocktail dresses and formal gowns designed for event dressing. The garments were created with the opportunity to bring in higher level, more elaborate embellishment and richer fabrics. Taylor’s fans chiefly wear the brand to work and on the weekends; now they will have another reason to buy more!
H&M Creating Company’s Largest Store In Herald Square
Swedish fast fashion company H&M is expanding even more – this time to create their biggest store yet. Situated across from Macy’s Herald Square flagship, the largest store in the world, H&M’s new flagship in Herald Center will occupy a 63,000 square foot space – a fraction of Macy’s 1.2 million square foot space. The four-level store, which will open in fall 2014, will be unlike other H&M stores, however. It will be the first to combine the women’s, men’s, sport, maternity, plus sizes, accessories, cosmetics, children’s, and home departments. The flagship is part of the company’s aggressive U.S. expansion, opening 10 stores in cities such as Chicago, Washington, and New Orleans.
– Tanisha Wallis
Sources: Elle, WWD
See the Top Ten Summer 2016 Trends for Women Over 40