Rue du Mail is leaving the fashion runway for at least one year to refocus its vision and to better take on its challenges as an independent label. “How do we keep our creative integrity in today’s business environment, yet still be more competitive?” asked Hong Kong-based investor Jimmy Chan. “We want to step back and rethink our strategy.”
Martine Sitbon, the designer of the brand is on board with the leave of absence and will work with Chan to develop a strategy “more adapted to today.”
The sabbatical will affect about 30 employees and the fall line will be the last to be shipped out. During its peak, the fashion brand generated $3.8 million in revenues and delivered its products to almost 90 stores. And while the company is getting a facelift, it has been able to eliminate 80 percent of its debt.
– Najja Parker
Source & Photo: WWD
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