Bobbi Brown Set to Launch YouTube Channel
Together with Collective Digital Studio and Multi-Channel Network, the makeup artist will launch I Love Makeup, an online beauty channel focused toward Millennials on YouTube on Monday. The channel will feature comedy, makeover and inspirational programs created in collaboration with popular YouTube personalities, including Grace Helbig, Weylie Hoang, Taryn Southern, Alexa Losey, Sophia Chang and Claire Marshall.
The channel’s cast of talent and Bobbi Brown makeup artists will interact with viewers with pictures, videos, polls and more throughout the week. The channel is executive produced by Davida Hall at Collective Digital Studio.
Lily Aldridge Prepping Sophomore Collection With Velvet by Graham & Spencer
Model Lily Aldridge is prepping another collaboration with Velvet by Graham & Spencer to premiere next spring.
The 18 pieces in the sophomore collection retailing from $50 to $200 reflect Aldridge’s California roots and New York career mixed with Nashville’s music scene, a glam-yet-down-to-earth lifestyle she personifies.
Tommy Hilfiger Runway Show Gets Digital
Tommy Hilfiger wants to elevate the digital experience surrounding his runway show on Monday — and he’s employing an eclectic combination of industry- and consumer-facing initiatives to do so.
People attending the show will have a global social concierge at their disposal. Once they’re on site, guests can make personalized photo requests, which will be shot, edited and fulfilled within minutes to one’s mobile device.
The moment Hilfiger takes his bow, attendees will receive an e-mail linking them to a runway newsroom of sorts. This newsroom will house materials relating to the spring collection for press and buyers, including run of show, video footage, inspiration and set-design details.
Selicia A. Walker
Source: Women’s Wear DailySee the Top Ten Summer 2016 Trends for Women Over 40