Nasty Gal Founder Lands Book Deal
Sophia Amoruso founder and chief executive officer of Nasty Gal, has struck her first book deal. “#GirlBoss: How to Write Your Own Rules While Turning Heads and Turning Profits” has been acquired by the Portfolio and Putnam imprints of Penguin Random House. Scheduled for publication in May, the book is part memoir and part business advice. Amoruso will relate her personal story, as well as offer insights into entrepreneurship and career success for young women.
Macy’s Uses YouTube to Target Millennial Consumers
Macy’s has linked with StyleHaul, a network of fashion and beauty YouTube channels, to create online videos launching Monday by four YouTube personalities to promote its merchandise aimed at Millennial customers. Although Macy’s has placed its own videos on YouTube before, this effort marks the first time the retailer has loosened its reins on the content by working with outside YouTubers to spotlight its apparel, accessories and beauty products.
The department store has given the four video bloggers as much freedom as possible to take a look at Macy’s and to come up with content that is a reflection of their impression of Macy’s. The hope is that their individual fan bases will be more excited about shopping at Macy’s when they hear one of the bloggers they follow had a great experience with Macy’s.
Sarah Jessica Parker Unveils Shoe Collection
Sarah Jessica Parker introduced her shoe collection to editors for the first time, Thursday. SJP was reportedly “so happy to support the single-sole shoe again.” The SJP shoe line, which was revealed in June, was shown for the first time Wednesday to exclusive retail partner Nordstrom, which bought the collection sight unseen.
The styles range from a high heel and a mid heel to a kitten and a flat, and feature subtle yet classic designs such as mary jane pumps, simple strappy sandals and Parker’s version of a T-strap on a style aptly called the “Carrie,” which sits lower on the ankle to help the more vertically challenged customer pull off a style that tends to shorten its wearer. Each shoe will come with a design detail unique to the brand: a stripe of grosgrain ribbon up the heel or a small tab on the side of a slip-on shoe.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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