Yoox Debuts First Ad Campaign
Italian e-tailer Yoox has partnered with supermodel Amber Valletta for their first advertising campaign. Valletta is photographed in the images and has also curated a capsule collection called Master & Muse, available on the brand’s website starting tomorrow. The featured pieces are from international eco-friendly brands and include clothing, shoes, and jewelry. Yoox has also launched a separate television campaign, called “I Love Yoox,” which will run in Italy until Christmas.
Burberry’s Runway Show Streams Globally
Burberry is constantly keeping up its digital presence, and their runway show on Monday was no exception. The brand’s spring women’s show at London Fashion Week was streamed on 11 different social networks worldwide, in its stores, and was live-streamed on 13 different outdoor screens in locations such as Times Square and Hong Kong’s Worldwide House. The technology was the result of a partnership with Apple, and featured the all-new iPhone 5S. Looks from the spring show went on sale at burberry.com right after its conclusion and there are also runway-related handbags, phone cases, and nail polish for sale.
Kering Launching Talent Initiative
Paris-based luxury conglomerate Kering is looking to expand its portfolio of Italian designers. Founder and CEO François-Henri Pinault announced he aims to further grow and diversify his company and that Italian is a “dominant nationality” in the industry. Kering is starting a new internship program with Vogue Italia, just in time for Milan Fashion Week. A total of 23 design, merchandising, visual display, digital, and communications positions with the magazine are available. According to Pinault, Kering’s main goal is to attract and retain the top talent to stay current in the competitive industry. “It’s not only about creation, not only about new designers. It’s about all those jobs in the industry of fashion where we need very strong talents,” he said.
– Claire Mykrantz
Sources: WWD & WSJ
Image: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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