Saks Fragrance Floor Gets A New Look
The department store has cleared 2,600 square feet of space in its flagship for an open-floor concept populated by branded fragrance boutiques. Gone are the tall, cherry-wood backdrops and traditional display counters. Saks has replaced them with customized fixtures — punctuated with sleek visuals and videos.
Saks opened the space to shoppers earlier this week, but will feature the new department with 10 days of in-store events.
LVMH Acquires Stake In Nicholas Kirkwood
LVMH Moët Hennessy Louis Vuitton is to reveal today that it has taken a majority stake in London-based Nicholas Kirkwood. Although the exact size of the stake and financial terms were not disclosed, it is understood LVMH is planning an ambitious retail expansion over the next five years.
The Kirkwood business is to fall under the LVMH Fashion Group, whose division comprises brands including Céline, Givenchy, Loewe, Marc Jacobs, Kenzo and Emilio Pucci.
Neiman Marcus Launches Fall Ad Campaign for CUSP
The Neiman Marcus department store that represents a hipper, more youthful demographic, has created a fall ad campaign that celebrates music and those who make it. The Cusp Music Experience, live performances that are an element of the campaign, will begin Wednesday with Ward and Wilde Belle playing at the Neiman’s stores in Coral Gables, Fla., and Dallas’ NorthPark Center, respectively.
The event will move into high gear Sept. 26 to 29, with in-store performances at Neiman Marcus stores nationwide. The retailer will also host DJs, informal modeling, stylists, guest bloggers and include in-store promotions and giveaways.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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