Chicago Beauty: George the Salon’s Cashmere Blowout is The Next Big Thing for Fall

September 26, 2013 • Beauty, Fashion Blog


I have a confession to make: I’ve been savoring one of the city’s best kept beauty secrets. But alas, now that a new season is here I feel like I can no longer keep this little morsel to myself and so have decided to share. This fall, for the quickest way to achieve shiny, frizz-free and fabulous hair, look no farther than George the Salon and their ah-MAZE-ing Cashmere Blowout. Just like the super soft fabric we can’t wait to snuggle into this season, the Cashmere Blowout was designed to supply your tresses with the ultimate soft, touchable, feather-light feel. Enhanced with a formula containing heat activated cashmere proteins and a complex of four precious oils, the service (which the salon began this summer) will add rich volume and texture.


I had the pleasure to experience this luxe service first hand last month, and break down all the essential parts with my amazing George the salon master stylist, Julianne. After a decadent wash and conditioning treatment, Julianne  told me the key components to the service is an ecological hairspray. Containing signature cashmere proteins along with a marine derivative rich in minerals, such as Davines Defining Texturizer. The spray  is the blowout’s secret weapon, penetrating deeply into the hair to provide essential proteins and vitamins for strength and nourishment.

The famous George Gonzales of George the Salon

The famous George Gonzalez of George the Salon

Following the spray, Julianne applied a beautifying elixir enriched with a complex of four precious oils (Maize, Argan, Camellia and Pracaxi), on my wet hair from roots to tips to further replicate the softness and suppleness of cashmere. She told me the elixir treatment absorbs quickly into strands as it conditions and smoothes away frizz for added shine. This elixir, like Kérastase Elixir Ultime Oléo-Complexe, also acts as another heat protectant. As the final step, a finishing gloss was applied to tame frizz (of which I have a ton). These meticulous steps together form Chicago’s first Cashmere Blowout. What results is a perfectly polished voluminous blowout, with maximum lift at the roots and enhanced texture and shine.

My stylist Julianne gives me the VIP treatment during my Cashmere

My stylist Julianne gives me the VIP treatment during my Cashmere. Look at that shine!

For a naturally curly-haired girl who often blow dries straight, the Cashmere Blowout is literally a godsend for me. Julianne’s deft hand was perfect in taming my unruly locks, which usually decide to just do whatever they want, no matter what the season. Now that the temperatures are cooling down, this silky, softening treatment is a perfect way to spruce up your tresses this Fall. You’ll walk out looking like you got a complete makeover for a treatment that’s quick, fun, and kind of ridiculously affordable. Get why I was happy with my little secret yet? Now go get yours!

Sleek, soft, and endlessly shiny: With Julianne after my expert Cashmere Blowout

Soft, shiny, and endlessly sleek: With Julianne after my expert Cashmere Blowout.

For additional information & to make an appointment, call George the salon at 312-923-9444, or visit

-Alia Rajput

Photo Source: Second City Style.


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