Elizabeth Arden Launches New Moisturizing Lipstick And Their Second Annual Social-Good Campaign

October 22, 2013 • Beauty, Fashion Blog

Elizabeth-Arden-LipsticksElizabeth Arden is very busy, especially for being over 100! The beauty brand has just introduced their new Beautiful Color Moisturizing Lipstick (in 40 brilliant shades) and Beautiful Color Precision Glide Lip Liner (in 12 luxurious colors). Both products contain a powerful blend of skincare ingredients, emollient butters, and vitamins that condition lips for all day moisture and long-wear color.

With shades specially curated by Elizabeth Arden’s Global Makeup Artist, Rebecca Restrepo, these lipsticks and lip liners boast an extensive range of both classic and trend driven shades to complement all skin tones and styles. Infused with moisture-enriched pigments that are clinically proven to keep lips moisturized all day, Beautiful Color Moisturizing Lipstick provides exceptional color payoff that lasts for 12 hours without feathering or fading. Volulip™ helps seal in moisture to give lips a fuller, more sumptuous appearance, and has been shown to increase the look of lip volume by 15% and firmness by 13%.

NEW Beautiful Color Moisturizing Lipstick, $25

NEW Beautiful Color Precision Glide Lip Liner, $20.50

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Elizabeth Arden is excited to team up again with longtime partner Look Good Feel Better, for the second year of their philanthropic Pin It To Give It campaign. It kicked off on October 8th in honor of Breast Cancer Awareness month. Last year the campaign garnered over 7,000 repins resulting in the donation of an equal number of eyeliners to women undergoing cancer treatment. Elizabeth Arden hopes to make the campaign an even bigger success year! For every image repinned from Elizabeth Arden’s Pin It To Give It board, they will donate one lipstick to the charity (up to 10,000 lipsticks).

“Elizabeth Arden understands the transformative healing power of makeup,” says Francine Gingras, Vice President, Global Public Relations. “Our goal with this initiative is to not only provide a product donation, but also to carry out Ms. Arden’s philosophy that ‘To be beautiful is the birthright of every woman’. We hope that this campaign continues to drive awareness for this inspiring charity and helps women across the country look good and feel better during a difficult time in their lives.”

Here’s how to participate:

1.    Visit http://pinterest.com/elizabetharden/PinItToGiveIt
2.    Repin any image from  Elizabeth Arden’s Pin It To Give It board and keep the #PinItToGiveIt hashtag in the caption
3.    Elizabeth Arden will donate one Elizabeth Arden lipstick to Look Good Feel Better
4.    Help women with cancer look and feel their best!

To find out more about Look Good Feel Better, visit lookgoodfeelbetter.org.

I repinned. Did you?

– Lauren Dimet Waters

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