Have a very post-modern holiday! That message came from Barneys New York and the New York Holiday themed windows it unveiled this morning at 10 a.m. at the Madison Avenue flagship. The message was also posted on the retailer’s Instagram channel and BarneysNYofficial. Barneys revealed four holiday display windows that exhibited very artistic, sleek, high-tech installations.
One window, called “Floating City,” which is entirely covered by a gold three-dimensional structure encompasses a futuristic vision of Manhattan. At one end of the island are jagged mountains, and at the other a geodesic dome, while lying in between stands skyscrapers. The 3-D model of the city was made out of paper with light projecting through it, and amazingly looks like it’s floating in space. The unique lighting of the structure allows the color of the city to change from white to brown and yellow, and finally, white as snow falls.
A second window titled “City Lights,” features a fantastical ride through New York where shoppers can take part by entering the actual window and riding the BNY NYC Santa’s sleigh, which looks something like the Batmobile. Inside sits a LED screen facing passengers that constantly displays moving patterns. To capture customer’s interaction a camera conveniently takes four pictures of sleigh riders and sends them to a shopper’s email address so that they can be shared on social media. The photos can also be printed out and picked up on the ninth floor of the store. Barneys will also have a 10-second video clip of each of the four windows that will highlight the interactive and multidimensional elements featured in the installations.
Barneys innovative marketing approach this holiday season is simply phenomenal. The retailer states that the social media-focused launch of the holiday windows will make them more accessible to a worldwide audience beyond Madison Avenue.
Shop Barneys’ limited edition collection designed in collaboration with Shawn ‘JAY Z’ Carter A New York Holiday!
– Keyera Simmons
Sources: WWD and Barneye New YorkSee the Top Ten Summer 2016 Trends for Women Over 40