Coach Introduces Reimagined Retail Concept
Coach has a new retail concept that aims to reflect the brand’s move into a more upscale arena. With the 79 Fifth Avenue flagship reopening today after almost three months of construction, the unveiling marks the first step in a multi-tier plan to elevate the brand’s retail experience. All employees will now be outfitted with mini-iPads to help expedite the shopping experience — there are no cash registers in sight. The men’s selection possibly had the biggest transformation, doubling in selling space and even receiving its own entrance on 16th Street. A major goal of the new “lab” concept is to establish the right balance of elevating the company’s reputation within the luxury market while still maintaining its strong brand ethos.
Iman Debuts CC Cream
Although CC creams have been on the market for some time now, some over a year, Iman wanted her take on the multitasking skin-care/cosmetics hybrid to cut through customers’ confusion and address hard-to-match multicultural skin tones. Iman Cosmetics CC Correct & Cover Powder to Crème Concealer, available in five shades, is a powder-to-cream formula designed to provide more coverage than the brand’s BB Crème, introduced a year ago.
Coinciding with the CC launch will be an Iman Cosmetics free app, which allows a user to snap her picture and adjust it for whatever light she is in, gives shade recommendations for foundations and powders as well as additional product options for various looks. This brings the beauty advisor experience to drugstores. The five new CC creams will be prelaunched online Dec. 15 and will then roll out to about 2,000 U.S. doors, including Walgreens and Target, and ulta.com on Jan. 1.
Starlooks Does Collaboration With YouTube Stars
Founded by Marci Star in 2011, Starbox, which costs $15 a month, includes three to four full-size products from Star’s own line of makeup, Starlooks. To market her brand, Star was inspired by MAC’s Viva Glam approach using celebrities to promote its campaign. Rather than working with established personalities, she introduced her line to rising YouTubers. After contacting about 100 to 200 YouTubers a month and sending them samples of products, Star saw their product reviews and built the biggest brand loyalty.”
Hoping to make Starbox as successful as her competitors, Star has plans to collaborate with an array of beauty vloggers in the coming year. Star said she hopes to donate limited-edition Starbox proceeds to women’s shelters in the future.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40