H&M Announces New Sportswear Line
H&M is expanding its brand with H&M Sport, a new activewear line. Launching on January 2, the line will be available worldwide. Areas in selected stores will be dedicated to the sportswear and accessories including running jackets, fleece jackets, warm-up tops and pants, and clothes for yoga and tennis. The new collection, which is for women, men, and children, has been designed in collaboration with members of the Swedish Olympic team. The pieces have a “focus on fit and performance” but are also stylish. “Sport and fitness is becoming an increasingly important part of all of our lifestyles, and the new H&M Sport is there to help you look and feel great,” said Ann-Sofie Johansson, H&M’s creative head of design.
Burton Unveils U.S. Olympic Uniform
This February, the 2014 Winter Olympics will take place in Sochi, Russia and the US snowboarding team will be decked out in Burton. The brand has unveiled the original designs for both the men’s and women’s teams. The uniform is comprised of a nylon jacket, fleece crewneck, a henley shirt, pants that resemble corduroy, hats, and waterproof gloves or mittens. Athletes will receive an additional down jacket to wear in the Olympic village. “Snowboarding is such an individual sport. It’s all about self-expression and irreverence, so the idea of a uniform is sort of counterintuitive. My goal was to create something different that the riders could feel good in, be protected in, yet still be unique,” said Burton chief creative officer Greg Dacyshyn. A small capsule collection of hoodies, t-shirts, and accessories inspired by the Olympic styles will be sold in Burton flagships this winter.
Joe Zee Debuting QVC Line
Joe Zee has partnered with QVC for a new line, Styled by Joe Zee. It will make its debut on QVC’s February 28 “Red Carpet Style- Live from L.A.” show and will feature Zee’s cashmere top and beaded maxi skirt plus some dressier pieces from Edge by Jen Rade, the Nicole Richie Collection, Logo by Lori Goldstein, and Isaac Mizrahi Live. But Zee, who is Elle’s creative director, designed most of the collection with the goal of making runway trends accessible for the day, office, and the evening. The color palette includes hues like citrine, hibiscus, orange, and royal blue, and prices range from $43 to $89. “I’m hoping this collection can help women connect the dots and infuse cover girl glamour into their everyday looks. So many women love runway fashions, but they need a way to wear them that feels real,” said Zee. He is already at work on a collection for fall 2014, which will include outerwear. Doug Howe, executive vice president and chief merchandising officer at QVC, is pleased with the collection and said in a statement, “He’s a natural on camera; so much of a brand’s success depends on the designers and their point of view. We were impressed with Joe’s passion and credibility.”
– Claire Mykrantz
Source: WWD & WSJ
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