Sweaty Betty’s Yoga Pants even More Expensive than Lululemon’s
There’s a new high-end fitness fashion brand in town, and it’s even more expensive than Lululemon Athletica. Sweaty Betty, which was founded in London in 1998, has opened two U.S. stores in the last four months. One is located in Soho and the other in Greenwich Connecticut. The retailer is doing so well that it plans to open a third store sometime next year.
Sweaty Betty offers fashion-forward fitness apparel including, yoga wear and clothing specific for running, dancing, spinning, cycling, swimming, skiing and playing tennis. Although the brand prices are slightly higher than Lululemon Athletica, which is dominant over the high-end active wear market in the U.S., customers don’t seem to mind paying a little bit more. The reason for Sweaty Betty’s higher prices is its “up-to-date technology,” such as sweat-wicking fabrics, which sets them apart from their competitors.
The company’s U.S. website has seen a 200% growth in annual sales since it launched in 2010, and its online reviews of the U.S. stores has also reflected positive feedback. Sweaty Betty has been successful thus far in its industry, and truly believes in its culture to empower women through fitness by ensuring that they have both stylish and incredibly technical fitness wear. Sweaty Betty’s Soho store currently offers free yoga, barre method and boot camp classes.
Specialty Retailers for Young Consumers Prep for Holiday Struggle
Humbug, is said to be the buzzword among teens this holiday shopping season, judging from the results of the quartet of youth-oriented specialty stores including, Guess Inc., Aéropostale Inc., Express Inc. and The Wet Seal Inc. Each of the retailers recorded tales of third-quarter struggles as younger consumer sales declined. They also provided fourth-quarter guidance that fell short of what Wall Street analysts expected when they began the day.
With a disappointing Thanksgiving week already in the books, the projections are further evidence that holiday 2013 could be a downer for many stores. Although these specialty stores are offering enticing promotions and discounts, and sales are expected to get even more aggressive as inventories back up and competition becomes heightened, there’s little hope that retailers will see drastic inclines in anticipated holiday revenues. This news definitely comes as a disappointment, especially when retailers have worked so hard to make sure their marketing and advertising approaches were thoroughly executed to exceed prior holiday seasons. Companies like Express have worked diligently to improve their merchandising and felt it had made great progress, particularly in strengthening their women’s assortment, but none the less they still have yet to really see the fruits of their labor. Although these specialty retailers thought they would supersede holiday projections, they’re still remaining optimistic and hopeful for a Christmas miracle.
Kohl’s to Open Around the Clock for Holiday
Kohl’s Department Stores for the first time will be open around the clock for holiday beginning December 20th. Opening for more than 100 hours straight, the holiday program will begin at 6 a.m. and end 6 p.m. on Christmas Eve. Kohl’s will also be offering additional services, such as a hassle-free returns policy and its Kohl’s Kiosk. The Kiosk will allow customers to buy and ship for free.
With only 21 more shopping days till Christmas take advantage of Kohl’s great deals and discounts. Today through Monday, December 9th Kohl’s is having their “Friends & Family Shopping Days”, 25% off purchases of $100 or more, plus you receive $10 Kohl’s Cash for every $50 spent, redeemable December 10-18th.
Sources: WWD, Business Insider
Photo: Business InsiderSee the Top Ten Summer 2016 Trends for Women Over 40
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