Physicians Formula Gets New Look For 2014
Physicians Formula, known for its problem-solution approach to beauty, plans to enter 2014 with a more glamorous and youthful spirit. The brand will roll out a new tag line, Rx for Glamour, along with a robust product offering.
New lines for 2014, include Super CC+ Color-Correction face items and Nude Wear powder, blush and bronzer. Some of the standout products slated for March include Bronze Booster Glow-Boosting BB Cream SPF 20, billed as the first mass market glow-and-bronzer boosting BB Cream, Powder Palette Multi-Colored Custom Blush in shades tailored for blondes and brunettes, and Sexy Booster “Va Va Voom” Volume Mascara.
Van Cleef & Arpels Renovates Manhattan Flagship
The renovation and expansion of the Van Cleef & Arpels flagship on Manhattan’s Fifth Avenue doubles the space to 6,000 square feet.
There’s a new mezzanine with a library, VIP room and bridal area. The library features volumes that archive all the transactions since Van Cleef & Arpels arrived in the U.S. in 1939. The new bridal salon has the widest range of bridal offerings in the company. The brand has also taken over the second floor, which previously housed workshops and offices, for events and lectures. A walnut table and light fixture made of 744 pieces of curved and beveled glass, the number of the store’s address, are the focal point of the room, which will be used to entertain and educate customers.
A striking element of the renovation is a sculptural staircase covered in solid brass pyramids, enclosed in curved glass with walnut and polished brass handrails. The Art Deco-inspired redesign was conceived by designer Patrick Jouin and architect Sanjit Manku, who created interiors for the company’s maisons in Paris at the Place Vendôme and Hong Kong at Landmark Prince’s.
Popsugar Inc. Signs Miranda Kerr as Face of ShopStyle
ShopStyle has tapped Miranda Kerr to appear in its first print, TV, digital and out of home advertisements. Kerr has signed a two-year contract. This is the second leg of a $25 million ad strategy that kicked off Nov. 4 with the new tag line “We Search, We Find, We ShopStyle.”
Sugar added that 2014’s ad budget will increase to $50 million. Terry Richardson shot the print ad and Peter Glanz directed the TV ads for the shopping search aggregate Web site, which will first air on the finale of “The Voice” on Monday at 8 p.m. Print ads roll out thereafter in People, WWD and US Weekly.
– Selicia A. Walker
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40