Burberry Debuts New Beauty Concept
Burberry has opened the Burberry Beauty Box in London’s Covent Garden. The new cosmetics and fragrance retail concept features digital technology and has exclusive make-up and accessories collections. It also features one-on-one make-up tutorials and a state-of-the-art Digital Runway Nail Bar where shoppers can virtually try on nail polish. In addition, customers can buy beauty products immediately after they appear on the Burberry runway and iPads and iPhones are only used for payment in the store. “The Burberry Beauty Box brings together our fashion and beauty worlds, merging physical and digital experiences that allow people to explore and combine Burberry make-up, fragrance and accessories in new, playful and exciting ways,” said Burberry chief creative officer Christopher Bailey. Lately, the brand has increased its emphasis on beauty.
Thierry Mugler Announces New Artistic Director
Thierry Mugler has appointed 28 year-old designer David Koma as the new artistic director of women’s ready-to-wear. He starts January 2 and will present his first Mugler collection in June, for the resort season. Koma’s runway debut will occur in September during Paris Fashion Week. He started sketching fashions at the young age of eight and saw a television program about Mugler when he was 12 and living in Russia, and has dreamed of working at the French fashion house ever since. “We want to write a new page for Mugler, putting it back on the map in the fashion business,” said Virginie Courtin-Clarins, director of development, marketing, and communications at Mugler Fashion. Koma succeeds Nicola Formichetti, who left Mugler earlier this year and joined Diesel as artistic director.
Loehmann’s is Bankrupt Again
Loehmann’s Holdings Inc, which sells discounted designer goods, has filed for Chapter 11 bankruptcy. Assets of $100 million were listed, as well as $500 million of debt. This is the third time the brand has sought bankruptcy protection, and filed for the first time in 1999. It then recovered the next year after settling $140 million of debt, closing 25 stores, and declining takeover offers from competitors. Loehmann’s carries discounted brands such as Calvin Klein and Michael Kors.
– Claire Mykrantz
Sources: Vogue UK, WWD, & WSJ
Image: Vogue UKSee the Top Ten Summer 2016 Trends for Women Over 40