Today’s Fashion Headlines: Tuesday, December 31, 2013

December 31, 2013 • Fashion Blog, Fashion News

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 Intermix’s Chestnut Hill, Mass. store design is unique to its surroundings.

Intermix Refines Under Gap Inc.

Since its acquisition by Gap Inc. in January, Intermix hasn’t expanded or transformed into a collection of lower-priced brands as some retail experts had predicted. In fact, the opposite has happened. Intermix is strengthening its designer and luxury assortments, expanding units and upgrading store designs using high-end materials and furniture and the inclusion of original art. It’s also giving stores a more localized focus, working on a men’s collection and preparing for international expansion. Intermix operates 38 stores and an e-commerce site. Founder Khajak Keledjian declined to reveal the company’s volume but, as an example, cited the SoHo unit does over $5,000 a square foot in sales.

Sonia Rykiel Sets Next Steps for Growth

Sonia Rykiel is entering phase two of its brand reboot under new ownership. Having spent the last year repositioning its main collection designed by Geraldo da Conceiçao and the Sonia by Sonia Rykiel contemporary line, the French fashion house plans to relaunch e-commerce in the spring and to open a spate of stores in Europe and Asia.“We are planning to open stores in key locations where we were not necessarily present until now,” chief executive officer Eric Langon told WWD.

Max Mara Launches Sustainable Line

The Max Mara Group is reinforcing its commitment to sustainability. The company has teamed up with yarn maker Saluzzo Yarn to launch a special project under the Weekend Max Mara label, the Italian fashion group’s brand focused on practical yet chic outfits for off hours.Starting in January, 1,500 stores in the world will sell four pieces as part of the Weekend Max Mara spring collection, all made of a high-tech fabric produced with Saluzzo Yarn’s Newlife, a technologically advanced range of recycled polyester yarns made from plastic bottles.

Etro Pushing U.S. Retail Expansion

Etro is expanding its presence in North America. As a first step the Milan-based fashion house has opened a new store in Beverly Hills. Located on Rodeo Drive, the 4,500-square-foot space, which carries the brand’s women’s and men’s ready-to-wear collections, along with the accessories and fragrance lines, reflects the Etro family’s passion for art.The opening of the store in Los Angeles is part of the company’s retail expansion in the U.S., which kicked off last June with the relocation of the Miami flagship in Bal Harbour and which includes the opening of new units in Atlanta in 2014 and in Houston in 2015.

– Mehar Singh

Photo & Source: WWD

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