Groupon Buys Ideeli

January 13, 2014 • Chicago, Fashion Blog, Fashion News


Chicago-based Groupon announced today it bought Ideeli for $43 million in cash. Ideeli, a New York based flash sale fashion retailer, sells women’s and men’s apparel, accessories and home decor online at discounted prices. Groupon CEO Eric Lefkofsky said they made the buy in response to a growing customer appetite for fashion deals. Ideeli also brings a growing mobile business and expertise in flash sale shopping and the CEO sees room for growth. Ideeli will maintain its headquarters in New York and will continue to operate as a separate website.

–Rachel Bogo

Source and Photo: Chicago Tribune

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