Victoria Beckham Gets Down to Business
Victoria Beckham is taking her business very seriously as she just signed two major leases: The first for a New York office, located at 511 West 25th Street and opening in February; and the second, her first store at 36 Dover Street in London, slated to open this fall. Based in London, Beckham sells her collection in 60 countries. The U.K. is her strongest market, with the U.S. coming in second, Asia third. Beckham and CEO Zach Duane hope to change that with local manpower. This is why they leased the Chelsea office. As Duane pointed out, the U.S. is still the largest luxury market in the world and Beckham wants a strong team in New York running things.
Beckham has come a long way from her days taking appointments at the Waldorf-Astoria, and nearly every step since has been filmed, not just for posterity but for marketing purposes, which will be put to use for the Skype Collaboration Project, an interactive editorial experience that highlights the intersection between tech and creative. Beckham’s segment goes live later this month.
Peter Som To Design Les Copains Blue Collection
Peter Som has been named the designer of Les Copains’ contemporary Blue Collection, beginning with the spring 2015 collection. Som has previously collaborated with Kohl’s DesignNation, Lancôme Cosmetics, Tommy Hilfiger (as women’s wear creative consultant for five seasons), Manolo Blahnik and Anthropologie. He will continue his namesake line. “I am delighted to officially join Les Copains as a designer for their contemporary Blue Collection,” said Som. “I continue to be impressed by Les Copains’ heritage story with a focus on incomparable knitwear, and I look forward to a long and productive relationship with Les Copains.” Les Copains was launched 60 years ago by Mario Bandiera, founder and chairman of parent company BVM SpA, based in Bologna, Italy has a history in fine knitwear.
Bloomingdale’s Unveils CFDA Designed Helmets
On Wednesday night, Bloomingdale’s unveiled all 48 of the customized helmets that Council of Fashion Designers of America designers created in honor of the game at MetLife Stadium on Feb. 2. The evening started on Lexington Avenue with cheerleaders dancing on a stage in front of Bloomingdale’s windows. When the performance ended, the store pulled back a curtain to reveal the designs, which ranged from a large panda helmet from Loomstate to mohawks from Richard Chai and Dennis Basso. The helmets are being auctioned off to benefit the NFL Foundation. The helmets have the individual mark of every designer and they’re welcoming the marriage of fashion and football.
– Selicia A. Walker
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
Tags: CFDA designers create custom helmets to benefit NFL foundation, Fashion meets football, Peter Som Les Copains Blue Collection, Victoria Beckham leases NY office space, Victoria Beckham NY office space, Victoria Beckham opens London, Victoria Beckham opens London store for her line