On February 18, LeSportsac will reopen their doors on Madison Avenue for their 40th anniversary and reveal a new branding concept and product launches. The company received help from Kramer Design Group to bring their whimsical color scheme to life. When faced with picking one color to represent the brand, they decided to make to their own. Titled “LeStripe” the graphic features hues from pastel to neon including even the most basic colors: black and white. “LeStripe” can be seen everywhere from their walls to their products. Additionally, LeSportsac will also present collaborations with Benefit Cosmetics and artist Curtis Kulig in February. Forty never looked so good!
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40