Adidas by Stella McCartney Opens First U.S. Flagship
Nearly a decade into their partnership, opting to shy away from the typical flagship markets of New York and Los Angeles, Adidas and Stella McCartney have opened their first U.S. stand-alone store in the Miami, Florida. The 1111 Lincoln Road boutique is described by the designer as “the perfect place to showcase the collection focused on style and performance.” At 1000- square-feet, the location stocks Swim, Run, Cycling, Studio, Yoga and Adidas by Stella McCartney barricade collections including apparel, shoes and accessories.
Shop With Sarah Jessica Parker
To promote her new shoe line, SJP, Sarah Jessica Parker is teaming up with Nordstrom for a series of pop-up shops at select stores nationwide. The multi-city tour kicks off Feb. 28, coinciding with the line’s official launch date. Through March 2, Parker will be on hand at Nordstrom’s Treasure & Bond location in SoHo to sell shoes, greet fans and sign the product. Following her New York stint Parker will be making personal appearances from March 5 to 9 at Nordstrom locations in Seattle, Los Angeles, Chicago, Miami and Dallas, respectively.
Tag Heuer Opens Doors to New York Flagship Store
Swiss luxury watch brand Tag Heuer will open its first New York flagship on Tuesday. The flagship is a 1200-square foot store located at 701 Fifth Avenue, between 54th and 55th Streets. The boutique’s facade consists of a mosaic of hand-cut glass tiles that form the brand’s shield logo, while the design of the store represents a nod to Tag Heuer’s moto-racing legacy. The store’s VIP lounge also showcases an original, signed mixed media painting of brand ambassador Steve McQueen by Jörg Döring.
The flagship will house an extensive assortment of Tag Heuer timepieces, including the Haute Horlogerie series and vintage product that won’t be available in any other U.S. store. The brand has 180 boutiques in 57 countries and is set to open another 20 during 2014.
–Selicia A. Walker
Source & Photo: WWDSee the Top Ten Summer 2016 Trends for Women Over 40
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