Levi’s for Men’s Underwear

January 31, 2014 • Fashion, Fashion Blog


Watch out Calvin Klein! Levi’s has announced that starting in fall 2014, they will be marketing men’s underwear and hosiery. The undergarments will be licensed under Mad Projects Industries (Americas region) and Dobotex (European markets). Although not a lot of detail has been released, we hope they spill who will be modeling for them. Let’s see if he beats David Beckham…if that’s even possible.

–Rachel Bogo

Source: WWD

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